Bogota remains Colombia’s most economically active city, due to its high GDP per capita, population size and consumer expenditure. Medellín holds the highest potential for future economic growth, in terms of fastest real GDP growth over 2023-2028. Growing urban populations are projected to remain comparatively young, especially in Santa Marta which is expected to see the highest youth dependency ratio across the country’s cities by 2028.
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Overview:
Colombia Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
Colombia Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The Colombia Cities Review market research report includes:
- Major Colombia cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Colombia Cities Review in Colombia report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Colombia?
- What is the consumer market potential in specific cities?
- Which cities in Colombia have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Colombia Cities Review
HEADLINES
Santa Marta is expected to have the highest youth dependency in the future
Cartagena poised for the strongest increase in internet connectivity rates among Colombian cities
Bogota remains the highest earning city in Colombia, while Cali is expected to see fastest growth of disposable income
Cúcuta’s high inflation and unemployment continues to restrict consumer purchasing power
Bogota to remain the largest contributor to Colombia’s economy by 2028
Colombia plans to reduce emissions to increase the number of electric buses in urban areas
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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