The competitive landscape of the home care industry has remained relatively stable over the years. However, industry leaders now face significant challenges, including fluctuating raw material prices, inflationary pressures, intense competition, and a shift in consumer priorities. This report delves into the current state of competition in the home care sector, the strategies adopted by key players, and emerging opportunities for future consumption.
Delivery
This report comes in PPT.
Key Findings
Challenges reshaping the home care industry amid market shifts
The home care industry's competitive landscape has remained stable, but leaders now face challenges like raw material price fluctuations, inflation, competition, and shifting consumer priorities. To optimise pricing and reach various income segments, most players maintain diverse brand portfolios. However, excessive diversification risks sales cannibalisation, brand dilution, and resource overextension, potentially weakening high-performing products.
Affordability driving consumer choices in an inflationary market
Amid the inflationary context that has impacted the industry in recent years, consumers have had to reassess their purchasing priorities, opting for more affordable products. This focus on affordability has led private label to strengthen its value propositions, enhance product quality, improve packaging, and refine omnichannel strategies to compete with leading brands in the categories most affected by this shift.
Sustainability driving innovation and long-term growth
Sustainability is not just a trend, but a fundamental shift driven by evolving consumer expectations and environmental imperatives. Consumers increasingly seek effective, eco-friendly products, pushing companies to innovate responsibly. ESG standards now guide key stakeholders, including investors and governments. Integrating sustainability across all divisions enhances resilience, prevents penalties, and protects corporate reputation.
The evolution of commerce and the impact of social media on shopping habits
Social media has transformed from a space for communication and entertainment into a powerful force in commerce. Today, it plays a key role in product discovery, promotion, and sales. One of the most significant shifts in digital shopping behaviour is the rise of livestreaming, a trend that gained momentum during the COVID-19 pandemic and continues to redefine consumer engagement.
Scope
Executive summary
Companies at a glance
Strategic focus in home care varies widely among top players
Global market exposure: Balancing developed and emerging economies
Procter & Gamble leads home care growth in an inflationary market
The role of leading categories in home care market leadership
Portfolio rationalisation: A competitive edge in home care
Key strategies in home care
Home care brands: Affordability, volume growth, and competition
Affordability: A catalyst for private label growth
Natural Grocers expands private label with sustainable and affordable solutions
Brands respond with a more focused approach to innovation
Unilever’s bold move to strengthen its European home care business
Cold wash unlocks sustainability and addresses cost-of-living crisis
Industry leaders count on consumer-centric product superiority
Brand extension profile: Tide Evo introduces tile format to laundry detergents
Sustainability in home care: A business imperative
What is driving innovation in sustainability?
Linking sustainability with cost-saving is unlocking value in home care
Cold wash: Driving sustainability, cost savings, and market growth
Innovation examples: Hitting the sweet spot – cold and quick wash as a value multiplier
The evolution of commerce: How social media is reshaping shopping habits
China transforms sales strategies via social media
“Cleanfluencers” – the social media revolution transforming home cleaning
Key aspects of the “cleanfluencer" phenomenon
How to unlock value in a complex market environment
Key findings
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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