World Perfumery Congress 2026

In a world increasingly defined by interconnectedness, the 2026 World Perfumery Congress invites the global fragrance community to transcend boundaries—geographical, cultural, and creative. Scents Without Borders celebrates the universal language of scent and its power to unite, inspire, and transform across diverse traditions and innovations.

This theme calls on perfumers, scientists, artists, and industry leaders to explore how fragrance bridges differences, honors global heritage, and pushes the boundaries of olfactive expression. From sustainable sourcing practices to AI-driven formulation, and from cross‐cultural storytelling to inclusive consumer experiences, WPC 2026 will spotlight the limitless potential of perfumery to connect the world.

Let us gather to create without constraint, collaborate without limits, and celebrate the shared human experience through scent—without borders.

Session title: Euromonitor Explores Evolving Landscape of Arabian Fragrances

Session description: Euromonitor's Global Insights Manager of Beauty and Personal Care, Kayla Villena returns to the World Perfumery Congress stage to explore growth prospects and emerging opportunities across global regions. Drawing on insights from Euromonitor's research hub in Dubai, Kayla examine the key drivers behind this segment’s expansion and what consumers value most in fragrances.

The session will highlight standout regions and brands, unpacking the factors behind their success, and conclude with implications for the future outlook of this dynamic category.

Date and time of the Euromonitor session: 24 June 2026, 09:00–09:30 PDT

Name and title of the Euromonitor speaker: Kayla Villena: Global Insight Manager – Beauty and Personal Care