The 2026 NCA Convention will be held March 12–14 in Tampa, Florida, and will convene nearly 800 coffee professionals, industry leaders, and decision-makers from across the coffee supply chain for networking, education, and community.

Session title: Growth Platforms: Cold Coffee, Functional Beverages, and Changing Consumer Habits

Session description: Younger consumers are redefining the coffee landscape, merging functionality, flavor, and convenience into their daily rituals. This session draws on extensive beverage insights to explore how evolving consumer values are shaping the future of coffee—from cold brews and ready-to-drink (RTD) beverages to hybrid coffee-energy drinks and wellness-oriented innovations.

Date and time of the Euromonitor session: 14 March 2026, 11:30–12:15 ET

Name and title of the Euromonitor speaker: Nik Allen, Global Insights Manager–Consumer Foodservice