Vitafoods Europe 2026
Vitafoods Europe 2026, the global nutraceutical event, returns to Barcelona from May 5-7 , 2026, bringing together an expected 30,000 industry professionals and 1,600 exhibitors. As the biggest edition yet, this event offers unmatched opportunities to connect with the entire supply chain, from cutting-edge ingredients to the latest in finished products.
Discover groundbreaking innovations, attend expert-led sessions, gain actionable insights and explore the latest industry developments across 4 dedicated halls, with even greater opportunities to connect and network with industry pioneers. Join us to connect, collaborate, and be part of the largest event that defines the future of nutrition.
Session titles:
- The Longevity Ingredient Opportunity: Separating Signals from Noise
- Future on the Shelf: Product Trends, Ingredients and Ideas Driving Growth
Session descriptions:
1. As food, nutrition, wellness, and biotech converge, the Longevity Economy is emerging as a powerful force shaping the opportunities in food and nutrition. Consumers are shifting from short-term fixes to prevention, resilience, and long-term healthspan, creating new demand for ingredients that support cellular function, metabolic health, gut resilience, cognitive performance, and whole-system wellbeing.
Yet for ingredient suppliers and brands, the key challenge lies in identifying which longevity driven concepts will truly scale and which risk remaining short-lived trends. Euromonitor's presentation will decode the science, consumer behaviour, and commercial signals behind the longevity landscape, offering a practical framework to evaluate high-value ingredient opportunities.
2. From high-protein snacks to functional drinks and clean-label claims, the global food and beverage landscape is evolving at speed. This session highlights key insights from our 2025 tracking of product launches across 32 countries, alongside early signals from Q1 2026—spotlighting standout innovations and recurring ingredient trends.
We’ll share fresh consumer survey findings, market forecasts through 2029, and practical inspiration to shape 2026 product strategies and innovation pipelines. We will also explore the growing role of AI and sustainability in shaping these developments. Join us to understand what’s driving demand, how preferences are shifting, and where the next major opportunities lie.
Date and time of the Euromonitor sessions:
- 5 May 2026, 12:05–12:30 CET
- 6 May 2026, 13:40–14:05 CET
Name and title of the Euromonitor speakers:
- Ina Dawer, Global Insight Manager – Ingredients
- Manuel Leckel, Senior Sales Consultant