The Glasgow in the UK report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.
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GLASGOW HIGHLIGHTS
In 2016, labour productivity (or GVA per employee) in the city was USD69,000, 6.3% lower than in other parts of the country, and 27% lower than in London, despite having a high proportion of educated people.
Lower average household disposable income
Lower labour productivity, higher unemployment and smaller household size contributed to a 21% gap between average household disposable income in Glasgow and in the remainder of the UK in 2016. The gap is 37% compared to London (USD48,400 versus USD78,400) and the city ranked below Birmingham, Leeds and Manchester as well.
Lower consumer expenditure
Transport and housing excluded, average consumer expenditure per household in Glasgow (USD27,100) was 25% lower than the average in the rest of UK in 2016. Food and alcoholic beverages accounted for a larger share of total expenditure in 2016 (9.3% versus 8.1% elsewhere in the UK) despite being 7% lower in absolute value. Spending on recreation and culture and hotels and restaurants was 24% lower than in the rest of the UK.
Expensive housing
Transport and housing in Glasgow accounted for 43% of total expenditure, versus 39% elsewhere in the UK. Housing is expensive. In 2016, households dedicated 30% of their expenditure for housing, not much below the 31% share in London. This is the highest proportion among large cities globally, except for Dubai and Abu Dhabi. The share of transport costs is comparable with the UK average, at 14% of total expenditure in 2016.
The Glasgow in the UK market research report includes:
- Major Glasgow cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Glasgow in the UK in Glasgow report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Glasgow?
- What is the consumer market potential in specific cities?
- Which cities in Glasgow have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Glasgow in the UK
HEADLINES
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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