Euromonitor International, the world’s leading provider of global market intelligence, today announced the appointment of Pearly Siffel as its Chief Commercial Officer (CCO).

Reporting to the CEO, Siffel will lead Euromonitor’s global commercial organisation, bringing together sales, marketing and client engagement to better serve clients’ evolving needs. She will focus on helping clients unlock greater value from Euromonitor’s data, insights and expertise – connecting market intelligence more directly to the strategic decisions they need to make.

“We are delighted to welcome Pearly as our new CCO,” said Tim Kitchin, Chief Executive Officer at Euromonitor International. “She brings a strong track record of building and scaling growth across global markets. Her leadership will be instrumental as we invest in the future, deepen client partnerships and elevate how we engage with clients around the world.” 

She joins after nearly two decades with Mercer, most recently serving as Global Strategy and M&A Leader, overseeing growth initiatives focused on redefining client value propositions and accelerating growth. She has lived and worked in multiple global hubs including Dubai, Sydney, New York and London, and led commercial work throughout emerging and developed markets.

Pearly Siffel, Chief Commercial Officer at Euromonitor International, commented: “At a pivotal time for businesses and brands, the ability to make confident, forward-looking decisions has never been more important. Euromonitor combines world-class market intelligence with deep human expertise and investments in AI and innovation to take this even further. I am excited to work with our teams to strengthen how we partner with clients, connect insights to impact and drive sustained growth.”

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About Euromonitor International   

Euromonitor International leads the world in global market intelligence into industries, companies, economies and consumers. With over 50 years at the cutting edge of the industry, we blend deep human expertise with AI technology and analytics, to deliver insights that drive confident, high-stakes decisions—at speed and scale. Our global network and proprietary data empower you to unlock growth opportunities and navigate change.

We have specialist teams in 16 offices around the world and a network of on-the-ground analysts in over 100 countries, providing cultural and business nuances others miss. We research 210 countries & jurisdictions and 99.9% of the world’s consumers, helping our clients to make sense of global markets.