Euromonitor International partners with Market Logic Software to boost AI powered insights

Euromonitor International, leading data analytics firm, has partnered with Market Logic Software to expand the delivery of its proprietary data and offer businesses greater flexibility in how they access market intelligence.

03 December 2025 London

This partnership will deliver a seamless, comprehensive experience for enterprises seeking to drive growth through Market Logic’s AI-powered insights platform, DeepSights™. By integrating Euromonitor International’s extensive market research and intelligence directly into aggregator platforms, companies will gain more accessible and holistic market insights.

This integration allows enterprise clients operating within the Market Logic ecosystem to access Euromonitor’s extensive research directly alongside their internal data. It provides a unified workflow for clients who prefer a multi-source view, ensuring Euromonitor intelligence is available exactly where decisions are being made.

Lamine Lahouasnia, Director of Gen AI at Euromonitor International, said: “Our goal is to provide clients with choice in how they consume our intelligence. Through our robust Insights API, we can securely pipe our data wherever it is needed.

“This allows clients to leverage our IP within their preferred operating models: whether that is directly on our award-winning Passport platform, integrated into their own internal systems via our Insights API, or accessed through leading aggregator services like Market Logic.”

Driving decisions with integrated data and AI

Market Logic, with over a decade of experience in delivering solutions that centralise and optimise consumer and market insights, will now offer shared clients a unified insights management experience powered by AI. This collaboration ensures that Euromonitor’s most relevant and up-to-date data is readily available for analysis and decision-making, while simplifying data ingestion processes and enhancing overall efficiency.

Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, said: “We are excited to be deepening our ongoing partnership with Euromonitor. This integration allows our mutual clients to access valuable Euromonitor data within our platforms, enabling faster, more informed decision-making processes. Together, we are empowering businesses to navigate complex markets with unprecedented clarity and confidence.”

Euromonitor International provides seamless access to market intelligence—whether through aggregator partners, direct integration via the Insights API, or our proprietary Passport platform—helping businesses accelerate growth and drive innovation. By consolidating all intelligence in one place, companies can develop cohesive strategies and bring products to market faster.

Oliver Vera, Vice President for Partnerships at Euromonitor International, concluded: “This partnership creates a strategic advantage for our shared customers, empowering them by making our insights accessible through multiple platforms and AI-friendly environments.”

  

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About Euromonitor International   

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services to help our clients in unlocking worlds of opportunity®, and we are the first destination for organisations seeking growth.

With our guidance, our clients can make bold, strategic decisions with confidence. We have 16 offices around the world, with 1000+ analysts covering 210 countries and 99.9% of the world's consumers, and use the latest data science and market research techniques to help our clients to make sense of global markets.

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