PROSPECTS AND OPPORTUNITIES
Healthy outlook backed by state measures
The RX/reimbursement adult incontinence category in Croatia is expected to experience growth during the forecast period. This increase is primarily driven by the ageing population, leading to a higher prevalence of medical conditions requiring these products.
Innovation will prioritise product efficacy
Innovation in the RX/reimbursement incontinence category will prioritise patient comfort and product efficacy. Companies like Tena (Essity) are expected to introduce products with advanced breathable materials and enhanced absorbency, particularly for severe incontinence.
Digitalisation will enhance the purchasing process
Distribution of RX/reimbursement adult incontinence products is expected to evolve with increased digitalisation, although traditional channels will remain significant. Patients and caregivers will utilise online resources to research product features and compare options.
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Overview:
Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rx/Reimbursement adult incontinence in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rx/Reimbursement adult incontinence in Croatia?
- Which are the leading brands in Rx/Reimbursement adult incontinence in Croatia?
- How are products distributed in Rx/Reimbursement adult incontinence in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Rx/Reimbursement adult incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Rx/Reimbursement Adult Incontinence in Croatia - Category analysis
KEY DATA FINDINGS
Steady performance is supported by Croatian healthcare system
Products typically differ from retail offerings by offering medical-grade performance
Medical supply stores are main distribution channel
Healthy outlook backed by state measures
Innovation will prioritise product efficacy
Digitalisation will enhance the purchasing process
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Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Rx/Reimbursement adult incontinence
To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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