Scotts Miracle-Gro is a strong leading player in the global growing media market as well as also holding second position in plant protection. Its focus is on the North American market, accounting for 30%-plus shares in both fertiliser and soil in the US and Canada. Recent events have seen it launch new brand OM Scott & Sons, offering natural fertilisers and grass seeds, as well as transfer its Hawthorne Collective business to an independent partner.
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Overview:
Euromonitor International's report on Scotts Miracle-Gro Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Scotts Miracle-Gro Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Scotts Miracle-Gro Co, The.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Scotts Miracle-Gro Co, The provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
Scotts Miracle-Gro’s global footprint
US accounts for almost 90% of Scotts Miracle-Gro’s home and garden sales
Market momentum accounts for company growth over 2021-2024
Scotts spins off Hawthorne Collective
North American growing media will dominate new sales
IKEA will continue to lead the global home and garden market
Leading player IKEA makes gains over 2021-2024
Private label a major competitor for Scotts Miracle-Gro
Sustainable products and packaging
Key categories and markets
Key brands
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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