The population of Singapore reached 6.1 million in 2025, and is forecast to grow by only 3.5% between 2025 and 2040, to 6.3 million. The defining forces in the market are among the world’s lowest fertility rate, rapid ageing and reliance on migration, set against high incomes, high savings and near-universal digital adoption.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Singapore report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Singapore report answers:
- How consumers in Singapore are changing?
- What are key changes in Singapore population, society and generational structure and how it is affecting businesses?
- What is the household structure in Singapore and how it is changing consumer landscape?
- What are key income groups in Singapore? What is the outlook for the future?
- Where consumers are spending the money in Singapore?
- How is the consumer mindset in Singapore changing?
- In Singapore, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Singapore?
Scope
Key findings
Key drivers affecting consumers in Singapore in 2025
How developments today shape the consumer of tomorrow
Today 2025: A youthful population, but ageing rapidly
Ultra-low fertility leaves migration to drive growth
Cholesterol tops an ageing city’s health risks
Tomorrow 2040: Millennials still lead, but the workforce starts to shrink
The population is ageing sharply as it nears 6.3 million
Opportunities for growth
Case study: Singapore turns ageing into a longevity dividend
Today 2025: Average household size is declining
Households near 2 million as they continue to shrink
Almost everyone owns an apartment
Tomorrow 2040: Single-person households set to grow fastest to 2040
Ageing and solo living reshape Singapore’s household structure and consumer demand
Universal connectivity drives advanced digital consumer economy and commerce
Opportunities for growth
Case study: Housing & Development Board (HDB) flats anchor a nation of homeowners
Today 2025: Disposable income returns to growth after decline in 2024
A GST rise keeps cost of living in focus
Financial confidence supports healthy ageing and lifestyle-focused consumer spending
Tomorrow 2040: 45-64 year-olds set to surpass 30-44 year-olds to lead Social Class A
Wealth concentrates in a global financial hub
Opportunities for growth
Case study: A family-office boom cements a wealth hub
Key findings consumer survey
Millennials look for healthy food and high-quality household essentials
Selective value-seeking in a high-cost city
Sustainability and healthy ageing shape values
Strong savings and financial resilience underpin confident long-term consumer spending
Low unemployment and AI drive workforce adaptation and higher career ambitions
Opportunities for growth
Case study: Content commerce reshapes how Singapore shops
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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