Soft Drinks Packaging in Italy

July 2025
USD 1,100
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Soft Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks Packaging in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks Packaging in Italy?
  • Which are the major pack types and how are they performing in Italy?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Italy?
  • Where is future growth expected to be most significant?

Soft Drinks Packaging in Italy

KEY DATA FINDINGS

Italy sees a decline in soft drinks packaging volumes and a move to affordability, driven by cost-of-living pressures
Italy advances in PET recycling and sustainable soft drinks packaging in response to EU directives
Italy's soft drinks packaging evolves towards sustainability and innovation
Italy's soft drinks packaging volumes set to remain stagnant due to health trend and sustainability
PET bottles set to gain share in soft drinks packaging, driven by move to rPET and regulatory compliance

DISCLAIMER

The following categories and subcategories are included:

Soft Drinks Packaging

  • Asian Speciality Drinks
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water
    • Cola Carbonates
    • Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
    • 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • Energy Drinks
  • Sports Drinks
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea

Soft Drinks Packaging

This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soft Drinks Packaging research and analysis database.

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