Johannesburg remains the most economically vibrant South African city in terms of having the largest population size, consumer expenditure and disposable income. Cape Town emerged as the most digitally connected in terms of internet connectivity, while consumers in Port Elizabeth struggled with high unemployment. In the longer run, South Africa’s cities are set to face burdens on infrastructure and transport, due to large and increasing populations and the results of rapid urbanisation.
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Overview:
South Africa Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
South Africa Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The South Africa Cities Review market research report includes:
- Major South Africa cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The South Africa Cities Review in South Africa report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in South Africa?
- What is the consumer market potential in specific cities?
- Which cities in South Africa have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
South Africa Cities Review
HEADLINES
Johannesburg remains the most attractive city for internal migrants
Cape Town and Pretoria lead in digital connectivity
Incomes to rise in Johannesburg supported by prevalence of higher-value-added sectors
Elevated inflation in Johannesburg continues to restrict consumer purchasing power
Johannesburg to remain the largest contributor to South Africa’s economy by 2028
Traffic congestion is a growing concern for cities in South Africa
Buy Cities reports to:
- Gain competitive intelligence about cities
- Track key cities trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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