The market is dominated by foreign suppliers, as imports account for 63.0% of total market size in 2024. Households drive market demand, with household spending representing 95.8% of total demand in 2024. Germany has the second largest market size for toys and games regionally, with demand reaching USD10.4 billion in 2024. NSM-LöweN Entertainment GmbH is the largest company in Germany, generating 20.6% of the industry’s total production value in 2024. The industry is concentrated, with the top five companies generating 63.9% of total production value in 2024. The total number of companies decreases in 2024, to 1,337 units. The costs of the industry increase by 2.5% in 2024, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 13.0% of production value in 2024, the 11th highest regionally. The industry’s exports share decreases in 2024 to 41.4% of total production output. With production value of USD3.0 billion, Germany accounts for % of the Western Europe total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Toys and Games in Germany: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Germany: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Household Goods in Germany report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
This report answers:
- What is the turnover of the Household Goods?
- How the Household Goods will perform in the future?
- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Toys and Games in Germany: ISIC 3694
HEADLINES
MARKET OVERVIEW
Household Goods
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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