Travel in 2025: The Big Picture
In 2025, retail value sales of travel in France outperformed those of 2024. The Olympic and Paralympic Games had a mixed impact due to concerns over overcrowding, which led many inbound tourists to opt for other regions within France or to travel abroad instead, but a rebound to stronger growth was seen in 2025, attributed to the trickle-down effects of the event. The start of 2025 showed promise, with increased arrivals and bookings for the summer of that year.
Airlines: Key trends
In 2025, retail value sales of airlines in France rose strongly; however, many players were not happy with the performance, as passenger numbers still did not return to the pre-pandemic level. The preceding year had already been considered disappointing despite exhibiting robust growth, as the increase was lower than neighbouring countries. The sudden increase in local airport taxes, including the Solidarity Tax on Airline Tickets (TSBA) and the Safety and Security Tariff (T2S), implemented in March 2025, frustrated French companies. Airlines performed well during the initial months of 2025, and the summer appeared promising in terms of ticket bookings, primarily driven by international connections with Europe and the Maghreb countries. However, internal traffic within France remained sluggish, and represented a modest proportion of total air traffic.
Hotels: Key trends
In 2025, retail value sales of hotels in France rose significantly, building on the previous year's performance, which had been artificially fuelled by substantial price increases. The year started positively, with a high occupancy rate during the winter sports season, and spring sales were also robust, driven by a rebound in Asian source markets and arrivals from Germany. Short-term rentals continued to outperform hotels, with stable occupancy rates across metropolitan France. The European inbound consumer base remained buoyant, while the return of Chinese travellers to 4-star and 5-star hotels, still very dynamic in Paris and the south-east) was again confirmed in 2025. What was surprising in a general context of trading down or more selective demand was the only modest value growth of mid-market hotels, and the even lower growth of budget and unrated hotels.
Booking: Key trends
In 2025, bookings experienced solid retail value growth, with most categories benefiting. Mobile travel growth outperformed overall growth in booking sales, driven by last-minute bookings and leisure experiences. Despite the dominance of online booking sales, offline booking sales remained resilient between 2024 and 2025, likely due to the success of customised premium packages, and the ageing consumer base, which tends to require more human advice. After a strong performance in the first quarter of 2025, pre-sales by intermediaries slowed at the beginning of spring 2025, but subsequently recovered, largely due to higher prices, with medium-haul destinations, primarily European and Mediterranean countries, being the main drivers of growth. France was also a key destination in 2025.
What next for travel?
Travel in France is anticipated to continue to see a positive performance in the forecast period. Inbound arrivals are expected to experience a significant CAGR in both trips and, more notably, value sales over the forecast five years, driven primarily by growth from Germany, the UK, the Netherlands, Spain, and Italy. The ongoing resurgence of Chinese tourists, after several years of slowdown, also presents opportunities. To reinforce France's position as the world's leading destination in terms of trips, and enhance per capita inbound revenue, Atout France, the local Tourism Development Agency, launched the Destination France 2030 plan. This initiative aims to establish France as a benchmark for sustainable tourism by 2030. The government is to invest EUR25 billion annually in local tourism and its promotion until 2030, leveraging both public funds and private capital from French and foreign sources. Initiatives will include the promotion of heritage and high-end services, alongside investments in GenAI.
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Overview:
Understand the latest market trends and future growth opportunities for the Travel industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Tourism Flows
- Airlines
- Car Rental (Destination)
- Lodging
- Online Travel Sales and Intermediaries
If you're in the Travel industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Travel in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Travel in France?
- Which are the leading companies in Travel in France?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Travel in France
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
DISCLAIMER
Tourism Flows in France
KEY DATA FINDINGS
After the ambivalent effects of the Olympic Games in Paris in 2024, uncertainties prevent dynamic growth in 2025
French consumers are reluctant to spend more abroad
Potential for limited Olympic Games trickle-down effects, but Destination France 2030 aims to drive continued development
French consumers will still be attracted by outbound tourism, but remain cautious in terms of expenditure
Airlines in France
KEY DATA FINDINGS
Better fate in 2025 than in 2024, but ongoing concern about failure to return to pre-pandemic passenger numbers
Promising recovery for Air France/KLM, and ongoing dynamism for Arabic airlines, but not a positive scenario for US airlines
French carriers to be increasingly jeopardised by new taxes and global uncertainties
Gen AI to have an increasing presence in all aspects of airlines in France
Lodging (Destination) in France
KEY DATA FINDINGS
Promising first half of 2025 thanks to short-term rentals, premiumisation in hotels, and the ongoing recovery of inbound arrivals
Airbnb consolidates its leadership despite an increasingly aggressive Booking.com
Hotels likely to struggle to match the growth rates of short-term rentals
Sustainable/eco-friendly features and more use of GenAI
Booking in France
KEY DATA FINDINGS
2025 is positive for booking – despite some concerns before the summer
Booking.com BV still leads, while a sudden wave of mergers and acquisitions and alliances creates new key players
Ongoing solid growth expected, but the impact of GenAI remains to be seen
Experiences and attractions to offer potential for intermediaries
The following categories and subcategories are included:
Travel
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- Arrivals from Afghanistan
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- Arrivals from Suriname
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- Arrivals from Uruguay
- Arrivals from US Virgin Islands
- Arrivals from Venezuela
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- Arrivals from Algeria
- Arrivals from Angola
- Arrivals from Bahrain
- Arrivals from Benin
- Arrivals from Botswana
- Arrivals from Burkina Faso
- Arrivals from Burundi
- Arrivals from Cameroon
- Arrivals from Cabo Verde
- Arrivals from Central African Republic
- Arrivals from Chad
- Arrivals from Comoros
- Arrivals from Congo, Democratic Republic
- Arrivals from Congo-Brazzaville
- Arrivals from Côte d'Ivoire
- Arrivals from Djibouti
- Arrivals from Egypt
- Arrivals from Equatorial Guinea
- Arrivals from Eritrea
- Arrivals from Ethiopia
- Arrivals from Gabon
- Arrivals from Gambia
- Arrivals from Ghana
- Arrivals from Guinea
- Arrivals from Guinea-Bissau
- Arrivals from Iran
- Arrivals from Iraq
- Arrivals from Israel
- Arrivals from Jordan
- Arrivals from Kenya
- Arrivals from Kuwait
- Arrivals from Lebanon
- Arrivals from Lesotho
- Arrivals from Liberia
- Arrivals from Libya
- Arrivals from Madagascar
- Arrivals from Malawi
- Arrivals from Mali
- Arrivals from Mauritania
- Arrivals from Mauritius
- Arrivals from Morocco
- Arrivals from Mozambique
- Arrivals from Namibia
- Arrivals from Niger
- Arrivals from Nigeria
- Arrivals from Oman
- Arrivals from Qatar
- Arrivals from Réunion
- Arrivals from Rwanda
- Arrivals from Sao Tomé e Príncipe
- Arrivals from Saudi Arabia
- Arrivals from Senegal
- Arrivals from Seychelles
- Arrivals from Sierra Leone
- Arrivals from Somalia
- Arrivals from South Africa
- Arrivals from South Sudan
- Arrivals from Sudan
- Arrivals from Eswatini
- Arrivals from Syria
- Arrivals from Tanzania
- Arrivals from Togo
- Arrivals from Tunisia
- Arrivals from Uganda
- Arrivals from United Arab Emirates
- Arrivals from Yemen
- Arrivals from Zambia
- Arrivals from Zimbabwe
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- Arrivals from Canada
- Arrivals from US
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- Arrivals from Andorra
- Arrivals from Austria
- Arrivals from Belgium
- Arrivals from Cyprus
- Arrivals from Denmark
- Arrivals from Finland
- Arrivals from France
- Arrivals from Germany
- Arrivals from Gibraltar
- Arrivals from Greece
- Arrivals from Iceland
- Arrivals from Ireland
- Arrivals from Italy
- Arrivals from Liechtenstein
- Arrivals from Luxembourg
- Arrivals from Malta
- Arrivals from Monaco
- Arrivals from Netherlands
- Arrivals from Norway
- Arrivals from Portugal
- Arrivals from Spain
- Arrivals from Sweden
- Arrivals from Switzerland
- Arrivals from Turkey
- Arrivals from United Kingdom
- Arrivals from Other Countries
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- Inbound Length of Stay
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- Business Air Arrivals
- Leisure Air Arrivals
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- Business Land Arrivals
- Leisure Land Arrivals
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- Business Rail Arrivals
- Leisure Rail Arrivals
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- Business Water Arrivals
- Leisure Water Arrivals
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- MICE Inbound
- Other Business Inbound
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- VFR Inbound
- Other Leisure Inbound
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- Inbound Business Tourism Spending
- Inbound Leisure Tourism Spending
- Inbound Spending on Lodging
- Inbound Spending on Activities
- Inbound Spending on Food
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- Inbound Spending on Retail Shopping
- Inbound Spending on Duty-free Shopping
- Inbound Spending on Travel Modes
- Inbound Spending on Other
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- Domestic Tourism By Destination
- Domestic Tourism Destination Leading Cities
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- Domestic Business Tourism By Air
- Domestic Leisure Tourism By Air
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- Domestic Business Tourism By Land
- Domestic Leisure Tourism By Land
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- Domestic Business Tourism By Rail
- Domestic Leisure Tourism By Rail
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- Domestic Business Tourism By Water
- Domestic Leisure Tourism By Water
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- MICE Domestic
- Domestic Other Business
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- VFR Domestic
- Domestic Other Leisure
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- Domestic Business Spending
- Domestic Leisure Spending
- Domestic Spending on Lodging
- Domestic Spending on Activities
- Domestic Spending on Food
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- Domestic Spending on Retail Shopping
- Domestic Spending on Duty-free Shopping
- Domestic Spending on Travel Modes
- Domestic Spending on Other
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- Outbound Departures to Afghanistan
- Outbound Departures to American Samoa
- Outbound Departures to Armenia
- Outbound Departures to Azerbaijan
- Outbound Departures to Bangladesh
- Outbound Departures to Bhutan
- Outbound Departures to Brunei Darussalam
- Outbound Departures to Cambodia
- Outbound Departures to China
- Outbound Departures to Fiji
- Outbound Departures to French Polynesia
- Outbound Departures to Guam
- Outbound Departures to Hong Kong, China
- Outbound Departures to India
- Outbound Departures to Indonesia
- Outbound Departures to Japan
- Outbound Departures to Kazakhstan
- Outbound Departures to Kiribati
- Outbound Departures to Kyrgyzstan
- Outbound Departures to Laos
- Outbound Departures to Macau, China
- Outbound Departures to Malaysia
- Outbound Departures to Maldives
- Outbound Departures to Mongolia
- Outbound Departures to Myanmar
- Outbound Departures to Nauru
- Outbound Departures to Nepal
- Outbound Departures to New Caledonia
- Outbound Departures to North Korea
- Outbound Departures to Pakistan
- Outbound Departures to Papua New Guinea
- Outbound Departures to Philippines
- Outbound Departures to Samoa
- Outbound Departures to Singapore
- Outbound Departures to Solomon Islands
- Outbound Departures to South Korea
- Outbound Departures to Sri Lanka
- Outbound Departures to Taiwan
- Outbound Departures to Tajikistan
- Outbound Departures to Thailand
- Outbound Departures to Tonga
- Outbound Departures to Turkmenistan
- Outbound Departures to Tuvalu
- Outbound Departures to Uzbekistan
- Outbound Departures to Vanuatu
- Outbound Departures to Vietnam
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- Outbound Departures to Australia
- Outbound Departures to New Zealand
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- Outbound Departures to Albania
- Outbound Departures to Belarus
- Outbound Departures to Bosnia and Herzegovina
- Outbound Departures to Bulgaria
- Outbound Departures to Croatia
- Outbound Departures to Czech Republic
- Outbound Departures to Estonia
- Outbound Departures to Georgia
- Outbound Departures to Hungary
- Outbound Departures to Kosovo
- Outbound Departures to Latvia
- Outbound Departures to Lithuania
- Outbound Departures to North Macedonia
- Outbound Departures to Moldova
- Outbound Departures to Montenegro
- Outbound Departures to Poland
- Outbound Departures to Romania
- Outbound Departures to Russia
- Outbound Departures to Serbia
- Outbound Departures to Slovakia
- Outbound Departures to Slovenia
- Outbound Departures to Ukraine
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- Outbound Departures to Anguilla
- Outbound Departures to Antigua and Barbuda
- Outbound Departures to Argentina
- Outbound Departures to Aruba
- Outbound Departures to Bahamas
- Outbound Departures to Barbados
- Outbound Departures to Belize
- Outbound Departures to Bermuda
- Outbound Departures to Bolivia
- Outbound Departures to Brazil
- Outbound Departures to British Virgin Islands
- Outbound Departures to Cayman Islands
- Outbound Departures to Chile
- Outbound Departures to Colombia
- Outbound Departures to Costa Rica
- Outbound Departures to Cuba
- Outbound Departures to Curaçao
- Outbound Departures to Dominica
- Outbound Departures to Dominican Republic
- Outbound Departures to Ecuador
- Outbound Departures to El Salvador
- Outbound Departures to French Guiana
- Outbound Departures to Grenada
- Outbound Departures to Guadeloupe
- Outbound Departures to Guatemala
- Outbound Departures to Guyana
- Outbound Departures to Haiti
- Outbound Departures to Honduras
- Outbound Departures to Jamaica
- Outbound Departures to Martinique
- Outbound Departures to Mexico
- Outbound Departures to Nicaragua
- Outbound Departures to Panama
- Outbound Departures to Paraguay
- Outbound Departures to Peru
- Outbound Departures to Puerto Rico
- Outbound Departures to Sint Maarten
- Outbound Departures to St Kitts and Nevis
- Outbound Departures to St Lucia
- Outbound Departures to St Vincent and the Grenadines
- Outbound Departures to Suriname
- Outbound Departures to Trinidad and Tobago
- Outbound Departures to Uruguay
- Outbound Departures to US Virgin Islands
- Outbound Departures to Venezuela
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- Outbound Departures to Algeria
- Outbound Departures to Angola
- Outbound Departures to Bahrain
- Outbound Departures to Benin
- Outbound Departures to Botswana
- Outbound Departures to Burkina Faso
- Outbound Departures to Burundi
- Outbound Departures to Cameroon
- Outbound Departures to Cabo Verde
- Outbound Departures to Central African Republic
- Outbound Departures to Chad
- Outbound Departures to Comoros
- Outbound Departures to Congo, Democratic Republic
- Outbound Departures to Congo-Brazzaville
- Outbound Departures to Côte d'Ivoire
- Outbound Departures to Djibouti
- Outbound Departures to Egypt
- Outbound Departures to Equatorial Guinea
- Outbound Departures to Eritrea
- Outbound Departures to Ethiopia
- Outbound Departures to Gabon
- Outbound Departures to Gambia
- Outbound Departures to Ghana
- Outbound Departures to Guinea
- Outbound Departures to Guinea-Bissau
- Outbound Departures to Iran
- Outbound Departures to Iraq
- Outbound Departures to Israel
- Outbound Departures to Jordan
- Outbound Departures to Kenya
- Outbound Departures to Kuwait
- Outbound Departures to Lebanon
- Outbound Departures to Lesotho
- Outbound Departures to Liberia
- Outbound Departures to Libya
- Outbound Departures to Madagascar
- Outbound Departures to Malawi
- Outbound Departures to Mali
- Outbound Departures to Mauritania
- Outbound Departures to Mauritius
- Outbound Departures to Morocco
- Outbound Departures to Mozambique
- Outbound Departures to Namibia
- Outbound Departures to Niger
- Outbound Departures to Nigeria
- Outbound Departures to Oman
- Outbound Departures to Qatar
- Outbound Departures to Réunion
- Outbound Departures to Rwanda
- Outbound Departures to Sao Tomé e Príncipe
- Outbound Departures to Saudi Arabia
- Outbound Departures to Senegal
- Outbound Departures to Seychelles
- Outbound Departures to Sierra Leone
- Outbound Departures to Somalia
- Outbound Departures to South Africa
- Outbound Departures to South Sudan
- Outbound Departures to Sudan
- Outbound Departures to Eswatini
- Outbound Departures to Syria
- Outbound Departures to Tanzania
- Outbound Departures to Togo
- Outbound Departures to Tunisia
- Outbound Departures to Uganda
- Outbound Departures to United Arab Emirates
- Outbound Departures to Yemen
- Outbound Departures to Zambia
- Outbound Departures to Zimbabwe
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- Outbound Departures to Canada
- Outbound Departures to US
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- Outbound Departures to Andorra
- Outbound Departures to Austria
- Outbound Departures to Belgium
- Outbound Departures to Cyprus
- Outbound Departures to Denmark
- Outbound Departures to Finland
- Outbound Departures to France
- Outbound Departures to Germany
- Outbound Departures to Gibraltar
- Outbound Departures to Greece
- Outbound Departures to Iceland
- Outbound Departures to Ireland
- Outbound Departures to Italy
- Outbound Departures to Liechtenstein
- Outbound Departures to Luxembourg
- Outbound Departures to Malta
- Outbound Departures to Monaco
- Outbound Departures to Netherlands
- Outbound Departures to Norway
- Outbound Departures to Portugal
- Outbound Departures to Spain
- Outbound Departures to Sweden
- Outbound Departures to Switzerland
- Outbound Departures to Turkey
- Outbound Departures to United Kingdom
- Outbound Departures to Other Destinations
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- Business Air Outbound
- Leisure Air Outbound
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- Business Land Outbound
- Leisure Land Outbound
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- Business Rail Outbound
- Leisure Rail Outbound
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- Business Water Outbound
- Leisure Water Outbound
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- MICE Outbound
- Other Business Outbound
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- VFR Outbound
- Other Leisure Outbound
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- Outbound Business Spending
- Outbound Leisure Spending
- Outbound Spending on Lodging
- Outbound Spending on Activities
- Outbound Spending on Food
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- Outbound Spending on Retail Shopping
- Outbound Spending on Duty-free Shopping
- Outbound Spending on Travel Modes
- Outbound Spending on Other
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- Low Cost Carriers
- Full Service Carriers
- Non-Scheduled Carriers
- Passenger Revenue
- Ancillary Revenue
- Domestic Airlines
- International Airlines
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- Airlines Online via Direct
- Airlines Online via Intermediaries
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- Airlines Offline via Direct
- Airlines Offline via Intermediaries
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- Bus
- Ferry
- Rail
- Other Surface Travel Modes
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- Surface Travel Modes Online via Direct
- Surface Travel Modes Online via Intermediaries
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- Surface Travel Modes Offline via Direct
- Surface Travel Modes Offline via Intermediaries
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
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- Food and Dining
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- Museums & Cultural Sites
- National Parks & Nature Reserves
- Theme Parks
- Other Attractions
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- Guided Tours
- Festivals and Leisure Events
- Other Experiences
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- Retail Shopping
- Duty-Free Shopping
- Mobility
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- Medical Tourism
- Spas
- Other Wellness
- Other In-Destination Spending
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- In-Destination Spending Online Direct
- In-Destination Spending Online Intermediaries
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- In-Destination Spending Offline Direct
- In-Destination Spending Offline Intermediaries
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- Booking Offline
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- Mobile Travel
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- Leisure Air Travel Online via Direct
- Leisure Air Travel Online via Intermediaries
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- Leisure Air Travel Offline via Direct
- Leisure Air Travel Offline via Intermediaries
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- Leisure Car Rental Online via Direct
- Leisure Car Rental Online via Intermediaries
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- Leisure Car Rental Offline via Direct
- Leisure Car Rental Offline via Intermediaries
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- Leisure Cruise Online via Direct
- Leisure Cruise Online via Intermediaries
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- Leisure Cruise Offline via Direct
- Leisure Cruise Offline via Intermediaries
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- Leisure Experiences and Attractions Online via Direct
- Leisure Experiences and Attractions Online via Intermediaries
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- Leisure Experiences and Attractions Offline via Direct
- Leisure Experiences and Attractions Offline via Intermediaries
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- Leisure Lodging (Source) Online via Direct
- Leisure Lodging (Source) Online via Intermediaries
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- Leisure Lodging (Source) Offline via Direct
- Leisure Lodging (Source) Offline via Intermediaries
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- Leisure Packages Online via Intermediaries
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- Leisure Packages Offline via Intermediaries
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- Leisure Surface Travel Online via Direct
- Leisure Surface Travel Online via Intermediaries
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- Leisure Surface Travel Offline via Direct
- Leisure Surface Travel Offline via Intermediaries
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- Leisure Other Travel Products Online via Direct
- Leisure Other Travel Products Online via Intermediaries
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- Leisure Other Travel Products Offline via Direct
- Leisure Other Travel Products Offline via Intermediaries
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- Business Air Travel Online via Direct
- Business Air Travel Online via Intermediaries
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- Business Air Travel Offline via Direct
- Business Air Travel Offline via Intermediaries
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- Business Car Rental Online via Direct
- Business Car Rental Online via Intermediaries
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- Business Car Rental Offline via Direct
- Business Car Rental Offline via Intermediaries
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- Business Lodging Online via Direct
- Business Lodging Online via Intermediaries
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- Business Lodging Offline via Direct
- Business Lodging Offline via Intermediaries
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- Business Other Online via Direct
- Business Other Online via Intermediaries
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- Business Other Offline via Direct
- Business Other Offline via Intermediaries
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- Travel Intermediaries Online
- Travel Intermediaries Offline
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- Direct Suppliers Online
- Direct Suppliers Offline
Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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