This report examines snacks’ channel dynamics and regional shifts, and makes strategic recommendations for manufacturers and retailers. E-commerce saw significant growth in global snack retail sales in 2025. Quick commerce, social commerce and AI-driven discovery are reshaping consumers’ search for value; however, offline retail still dominates snack purchases, with discounters and warehouse clubs growing twice as fast as key competitor channels, and outpacing e-commerce.
Delivery
This report comes in PPT.
Key findings
Offline continues to anchor snack sales, with e-commerce spurring growth
In 2025, offline snack retail still dominated, with 92% of global snack sales; however, the channel mix is shifting. Retail e-commerce grew more quickly than bricks-and-mortar, fuelled by faster fulfilment operations, lower prices and wider variety. Physical retail is focused on enhancing the in-store experience, new promotions and value offerings.
Discounters outpace other grocery retailers in physical store snack purchases
The competitive landscape within physical stores is shifting. Discounters grew twice as quickly as other grocery retailers in 2025, fuelled by store expansions and a consumer base increasingly motivated by value. Meanwhile, key channels such as supermarkets, hypermarkets and small local grocers lost share to warehouse clubs and discounters. Convenience retailers remain challenged by volatile fuel price demand and reduced impulse spending.
Savoury snacks and North America drive e-commerce growth
Global snacks e-commerce reached USD58 billion in 2025, with savoury snacks making the largest contribution to growth in that year, followed by confectionery, due to high repeat purchase rates and treat variety. North America leads regionally, followed by Asia Pacific. Social commerce and quick commerce platforms are accelerating adoption in both regions, particularly among younger demographics.
Walmart’s omnichannel strategy makes it a leader in snack retailing
Walmart leverages its wide store network, as both retail destinations and fulfilment hubs, to hold a lead in global snack sales. Its growing Walmart+ membership programme, store footprint and enhancements in its capabilities drove above 20% growth in e-commerce snack sales in 2025, achieving a profitable e-commerce operational model.
Digital acceleration and value-seeking forecast to drive channel shifts
E-commerce us predicted to be the fastest growing channel for snack sales over the forecast period, outpacing offline grocery. The expansion of quick commerce infrastructure, AI-powered personalisation and discovery tools, loyalty programmes (eg Walmart+ and Amazon Prime), and the rise of social commerce (especially in Asia Pacific) will remain key drivers. Within offline retail, share shifts are expected to continue.
Key findings
Value-driven shopping reshapes snack retail channel landscape
Snacks remain on the upside, but broad-scale global changes threaten growth
The top three global snacks markets show how demands vary across the globe
Snacks’ region-category rank reshuffles amidst shifts in Turkish and Chinese snacking
Savoury snacks lead followed by strong consumer value preference for confectionery
North America and Asia Pacific lead e-commerce snack sales
Modern trade leads developed snack markets, while traditional leads emerging markets
Discounters’ low prices lead to strong share gains in snacks globally
Grocery retailers outperform non-grocery retailers in snack shopping
Snack sales via non-grocery retail stores impacted by uneven foot traffic and spend
Price savings and in-store excitement remain key levers for grocery retailer growth
Leading supermarkets Kroger and Albertsons focus on flavourful shopping experiences
Convenience retailers impacted by fuel price-linked demand and financial hardship
E-commerce snacks continue a decade-plus period of double-digit growth
Cultural snacking boosts end of year snack spending habits
Eight markets reach over USD1 billion in e-commerce snack sales
Savoury snacks and Q4 confectionery sales drive e-commerce growth
Grocery retailers and marketplaces are consumers’ go-to e-commerce snack sites
Amazon lands on top with Walmart as a close rival and TikTok Shop growing fast
Ceres’ cultural snack variety and Dubai duplicates boost social commerce in the UK
Evolution of snack retailing
Recommendations/how to win
Euromonitor Passport E-Commerce: Coverage and methodology
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