World Market for Personal Accessories

Delivery

This report comes in PPT.

Key Findings

Macroeconomic pressures continue to constrain consumer spending

Global inflation, uneven economic recovery, tariff turbulence and supply chain volatility are weighing heavily on discretionary spending in personal accessories. Consumers are becoming more cautious, raising the threshold for purchases and slowing volume growth across several categories.

Asia Pacific is the engine of global market growth

APAC markets, particularly China, India and Indonesia, are driving both the sector’s return to growth in 2025 and its long‑term momentum through 2030. Jewellery demand is especially strong, and markets such as South Korea, Japan, the UAE and Mexico also display promising mid‑term growth trajectories.

Jewellery and watches are outperforming the wider market

Despite a luxury slowdown dampening leather goods, jewellery, and traditional and connected watches show the strongest resilience and growth. Jewellery accounts for more than half of global personal accessories value, with robust increases in both volume and real value terms. Watches similarly rebounded with healthy performance in 2025.

Market fragmentation is intensifying competition

The top 10 companies hold only 21% of global sales, highlighting a highly fragmented competitive landscape. Growth of digital‑native DTC players, rising e‑commerce adoption and local market nuances are intensifying competition and placing pressure on traditional leaders.

In‑store retail remains dominant despite digital growth

Although digital brands are rising, 80% of sales still come from offline retail, driven by categories where tactile interaction, personalisation and trust are critical (eg jewellery and watches). Hybrid models, such as digitally-enriched in‑store experiences, continue to be an increasingly important strategic response to evolving consumer expectations.