Positive growth in consumer lending supported by GDP growth and lowering inflation
Consumer lending maintained positive growth in Norway in 2025, in both outstanding balance values and gross lending values, at levels slightly higher than seen in 2024. The local economy still has certain issues, but GDP saw low growth in 2025 (at 1.2% according to the International Monetary Fund), and inflation fell again in 2025. Meanwhile, housing prices have increased, which impacts mortgages/housing lending.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Lending industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Lending in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Lending in Norway?
- What are the major trends key to understanding Consumer Lending in Norway?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Lending in Norway - Industry Overview
Positive growth in consumer lending supported by GDP growth and lowering inflation
KEY DATA FINDINGS
A positive overall picture for consumer lending, thanks to favourable economic factors
Mortgages/housing lending benefits from lower policy rates
BNPL continues to grow in popularity in Norway
A positive outlook ahead thanks to an improving economy
Consumer lending remains a concentrated market, but the giants are likely to be increasingly challenged by smaller players
Banks must continue meeting consumers’ demands, else face losing custom
COUNTRY REPORTS DISCLAIMER
Consumer Credit in Norway - Category analysis
KEY DATA FINDINGS
Consumer credit benefits from improving conditions in the economy
Lowering interest rates, low unemployment, and growing disposable incomes boost consumer confidence
Healthy growth in card lending boosted by more frequent usage and higher transaction amounts
Developments in banks set to further impact the landscape via card and non-card lending
Ongoing growth will be linked to an improving economy and specific category drivers
Lending terms play a crucial role in which banks consumers choose
AI and technology will continue to shape consumer credit products
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Lending
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- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
- Mortgages/Housing
Consumer Lending
Aggregate of Consumer Credit and Mortgages/Housing. Gross Lending: The total value of loans advanced by institutions in a given year; data refers to single year only. Outstanding Balance: The collective amount owed by borrowers at the end of a given year; data refers to the cumulative impact of debt.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Consumer Lending research and analysis database.
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