Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Japan report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Japan report answers:
- How is the consumer mindset in Japan changing? In Japan, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Japan purchase decisions?
- Where and how do consumers shop in Japan?
- What health-related activities do consumers in Japan participate in?
- What megatrends should I focus on in Japan (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Japan 2025
Personal traits and values
Japanese feel concerned that the prices of everyday items are going up
Time for favourite activities: Most prioritised by Gen Z
Consumers in Japan choose to remain unidentified while using the internet
Consumers in Japan carry out in-depth studies on the products and services they consume
Gen Z expect their life will be better
Personal traits and values survey highlights
Home life and leisure time
Cleaning and other domestic chores are leading home activities among younger generations
Consumers in Japan pursue shopping as a pleasurable pastime
Garage/indoor parking: Most desired home feature by Baby Boomers
Location with limited air pollution: Most desired external feature by older generations
Respondents desire getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Older generations are actively monitoring what they eat
Millennials believe they are not skilled in the kitchen
Consumers in Japan cook or bake for themselves
Gen X more likely to be vegetarian
Japanese are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Japanese employees emphasise working for a company that prioritises health and safety
Japanese seek to have a job that enables an equilibrium between work and personal life
Baby Boomers seek job security
Consumers in Japan expect to work from home
Working life survey highlights
Health and wellness
Japanese participate in walking or hiking
Massage remains a popular stress-reduction activity among older generations
Japanese consider all natural to be the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in Japan enjoy loyalty programmes or memberships
Younger generations regularly buy themselves small treats
Older generations pick their travel destinations based on the quality of shopping there
Older generations say they try to repair items instead of purchasing new ones
Japanese often sell used or second-hand items
Younger generations often share their recent purchases on their social networks
Millennials use a price comparison websites
Japanese set to increase spending on health and wellness the most
Older generations are content with the situation of their finances
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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