Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Turkey report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Turkey report answers:
- How is the consumer mindset in Turkey changing? In Turkey, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Turkey purchase decisions?
- Where and how do consumers shop in Turkey?
- What health-related activities do consumers in Turkey participate in?
- What megatrends should I focus on in Turkey (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Turkey 2025
Personal traits and values
Consumers in Turkey feel concerned that the cost of everyday items is going up
Time with children: Most prioritised by Gen X
Turkish consumers agree experiencing cultures outside their own is important
Younger generations prefer virtual reality to real world experiences
Gen Z anticipate an improvement in their quality of life
Personal traits and values survey highlights
Home life and leisure time
Millennials spend most time connecting with friends and family virtually when at home
Consumers in Turkey enjoy interacting with friends face to face
Shared living space: Most desired home feature by Millennials
Urban or inner city location: Most desired external feature by Gen X
Turks seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Turkey look for healthy ingredients in food and beverages
Gen Z has the biggest doubt in their own cooking ability
Younger generations often snack during the day in between meals
Baby Boomers look for healthy ingredients in food and beverages
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennial employees prioritise ethical and social responsibility within the workplace
Consumers in Turkey want to have the flexibility to work from own home
Younger employees want to obtain quality training
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Meditation remains popular stress-reduction activity among younger generations
Respondents think health and nutritional properties is the most influential product feature
Younger generations more likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Turks visit stores that offer loyalty programmes or memberships
Older generations say they would rather buy fewer, but higher-quality things
Millennials look for personalised shopping experiences
Older generations make effort to support locally-owned stores
Consumers often sell used or second-hand items
Gen Z regularly write reviews for a products or services
Younger generations use price comparison websites
Turks set to increase spending on groceries the most
Older generations are concerned about their current monetary situation
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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