With retail sales of milk expected to continue declining in France, manufacturers are expected to employ promotional tactics and explore diverse packaging formats to drive consumption. For example, Lactel has diversified its shelf stable milk offerings by introducing eight-, 10- and 12-bottle formats, aligning with the French preference for purchasing milk in bulk for storage convenience.
With French consumers seeking to minimise packaging in yoghurt and sour milk products, moving away from single-serving pots, Danone has been experimenting with bulk sales of its organic yoghurt brand, Les 2 Vaches, via freestanding dispensers at select Monoprix stores in Paris. This marked the first trial of bulk selling in a major French supermarket chain.
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Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dairy Packaging industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dairy Packaging
This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.
See all of our definitionsThis report originates from Passport, our Dairy Packaging research and analysis database.
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