France’s population grew by 0.2% to 66.4 million in 2025 and it is set to grow just 1.9% to 67.6 million by 2040. The defining forces behind this are a historic fall in births and rapid ageing. An ageing population and changing household dynamics are reshaping spending patterns. Concerns around the environment remains, while political uncertainty, inflation and economic inequalities are putting lower income consumers under pressure, making them more conscious about their purchasing decisions.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in France report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in France report answers:
- How consumers in France are changing?
- What are key changes in France population, society and generational structure and how it is affecting businesses?
- What is the household structure in France and how it is changing consumer landscape?
- What are key income groups in France? What is the outlook for the future?
- Where consumers are spending the money in France?
- How is the consumer mindset in France changing?
- In France, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in France?
Scope
Key findings
Key drivers affecting consumers in France in 2025
How developments today shape consumers of tomorrow
Today 2025: Population growth slows as birth rate drops
Median age rising due to falling birth rates and increasing life expectancy
Health risk factors on the rise in France
Tomorrow 2040: Median age set to rise as life expectancy increases
Millennials and Gen Z set to be key drivers of market trends
Urbanisation will present new business challenges and opportunities
Opportunities for growth
Case study: The end of France’s demographic exception
Today 2025: Demographic shifts fuel a rapid rise in single-person households
France ages slowly and lives alone, so households grow faster than the population
French consumers still prefer the comfort of a larger home
Tomorrow 2040: More households but fewer occupants as birth rates fall
Women set to take on a growing role as household heads
French households becoming more connected
Opportunities for growth
Case study: A nation of ever smaller households
Today 2025: Disposable income stagnates as the cost of living rises
Despite low inflation most consumers remain concerned about the cost of living
Gen Z show the strongest will to splash out on apparel and footwear
Tomorrow 2040: Urbanisation fuels modest growth in disposable income
Wealth set to accumulate in the 50+ age group
Paris will remain the largest and most expensive consumer market
Opportunities for growth
Case study: France remains under the cloud of a cost-of-living crisis
Key findings consumer survey
Gen Z willing to pay more for quality and taste
Cost of living pressures push consumers towards value options
French consumers show growing concern for the environment
French consumers concerned about their economic future
AI reshaping the jobs market as workers prioritise a high salary
Opportunities for growth
Case study: Vinted draws in the crowds as French consumers embrace reselling
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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