Although General Mills only ranks fourth in the global and US pet care industries, Blue Buffalo is the leading brand in the US, which is home to the world’s biggest pet food market. In addition, General Mills continues to grow its pet care operations, with the recent acquisitions of Edgard & Cooper in Europe and Whitebridge Pet Brands’ North American operations adding further depth and reach to its portfolio.
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Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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