The market is dominated by domestic suppliers, as imports account for 13.4% of total market size in 2024. Households drive market demand, with household spending representing 81.7% of total demand in 2024. Brazil has the largest market size for household cleaning and personal care products regionally, with demand reaching USD40.0 billion in 2024. Procter & Gamble do Brasil SA is the largest company in Brazil, generating 2.4% of the industry’s total production value in 2024. The industry is fragmented, with the top five companies generating 9.8% of total production value in 2024. The total number of companies increases in 2024, to 38,840 units. The costs of the industry decrease by 3% in 2024, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 6.7% of production value in 2024, the 13th highest regionally. The industry’s exports share increases in 2024 to 4.3% of total production output. With production value of USD16.6 billion, Brazil accounts for 42.9% of the Latin America total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Brazil: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Brazil: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Chemical Products in Brazil report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
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- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Household Cleaning and Personal Care Products in Brazil: ISIC 2424
HEADLINES
MARKET OVERVIEW
Chemical Products
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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