The coffeeshop landscape is increasingly competitive in Asia Pacific with many brands seeking to have a share of the pie. By exploring innovative channel concepts beyond the traditional café space, this will provide new channel strategy for brands to win consumers and appeal to changing consumer values such as affordability and convenience.
Delivery
This report comes in PPT.
Key Findings
Shift in coffee consumption habits in Asia Pacific
In a post-pandemic era, remote working and relocated daytime populations have impacted the location, timing and frequency of coffee consumption. Moreover, the different generational expectations of socialising among consumers has changed frequency and location of coffee consumption.
New channels beyond traditional coffee shops set to excite consumers in Asia Pacific
With consumers seeking convenience to drink coffee anywhere and anytime, coffee shops have responded by launching new channel formats. This increases the availability of coffee in multiple locations, but also help brands enhance their brand positioning and excite consumers in a competitive environment, beyond just new product innovations and price positioning.
Forecourt retailers and drive-throughs set to gain momentum in Asia Pacific
The presence of coffee shops in forecourt retailers (which are located at petrol/gas stations) serve to provide a caffeine fix for these drivers, who typically stop to refuel and take a break. Similarly, drive-throughs, a common channel in the US, have been increasing in Asia Pacific, appealing to consumers’ busy lifestyles.
Smart vending machines for coffee gaining momentum due to growing popularity
Vending machines have reached an unprecedented level of advancement in recent years, utilising artificial intelligence and computer communications to provide consumer convenience, enhance efficiency and reduce operating costs. Moreover, automated coffee robots are also emerging, providing convenience to consumers while dealing with labour shortages.
Partnerships with non-coffee brands enhance cost efficiency and expand consumer base
Chained specialist coffee shops are increasingly strengthening their partnership with non-coffee brands to reach out to a wider consumer base, while sharing a similar storefront reduces operating costs. This is especially evident in China through partnerships with food and beverage outlets.
Why read this report?
Key findings
Exploring coffee consumption and coffee shop competitive landscape in Asia Pacific
Local chained coffeeshops pose competition to international brands in Asia Pacific
Case study: Luckin Coffee seeks expansion beyond China
Coffee consumption has evolved, as populations, priorities and values evolve
Busy lifestyles and increase in snack time have seen an increase in coffee consumption
Affordability and convenience remain key to consumers when purchasing coffee
New channels beyond traditional coffee shops set to excite consumers in Asia Pacific
Forecourt retailers and drive-throughs set to gain momentum in Asia Pacific
Punthai Coffee seeks to expand its footprint in Thailand, especially through forecourts
% Arabica opens its first ever and largest drive-through outlet in Indonesia
Smart vending machines for coffee gaining momentum due to growing popularity
JumpStart Coffee seeks to expand its presence in Indonesia
OldTown White Coffee ventures into robotic vending machines in Malaysia
Partnerships enhance cost efficiency while expanding consumer base
Cotti Express stores to expand, partnering with noodle store Qi Xiaodui
KFC seeks to expand its KCoffee outlets in China to appeal to growing popularity of coffee
Coffee shops in Asia Pacific prioritise their corporate commitment towards sustainability
Starbucks Greener Stores expand presence in Asia Pacific
Café Amazon focuses on sustainability as part of PTT Station Flagship gas station
Opportunities for growth of coffeeshop channels in Asia Pacific
Evolution of emerging coffee shop channels in Asia Pacific
Questions we are asking
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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