Sahiba Puri Senior Consultant
singapore
English, Hindi, Punjabi, Panjabi
About Sahiba
Sahiba advises clients across home products industries, on topics ranging from consumer insights and local, regional and global trends, to industry performance and outlook.
Expertise
Sahiba’s expertise and skills cover client engagement for home products, and delivering strategic research content, with a central focus on pet care and home care. She does this as the Asia Pacific regional expert, helping clients interested in this region to understand how inherent trends can be expected to impact and shape their businesses. Sahiba previously worked in the financial research industry focusing on private equity and venture capital deals.
Recently Published Work
Pricing pressure, premiumisation and pet health: Trends shaping global pet care in 2025
3 Sep 25Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.
Sahiba Puri
Three Key Emerging Finance Trends for Pet Care
30 May 25The pet care industry has been undergoing digital transformation. The global market value size of pet care is set to reach USD207 billion in 2025, presenting great opportunities to embed finance across the key phases in the customer journey.
David Zhang
Opportunities for Pet Care Brands’ Go-To-Market Strategy
28 May 25Today’s pet care industry is among the better performing consumer goods industries. Fundamentally driven by a growing sophistication in raising pets, the industry is becoming increasingly lucrative, attracting many new players. However, the realities of accessing markets, such as localisation costs, can hinder business opportunities.
Sahiba Puri