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Kristina is a Senior Research Manager at Euromonitor International with 18+ years of research experience.
She leads of team analysts covering Euromonitor’s Economies and Consumers research and data, delivering content and insights for topics like income and expenditure, households, lifestyles, economy, finance and trade and industrial research, amongst others. Her team provides country specific insights into current trends and future directions of B2B markets, consumer spending potential, business environment and economic development. With 14 years of experience in B2B analysis, Kristina is also a highly proficient speaker on topics like sustainability, global consumer trends and business dynamics.
I have a proven track record of delivering insights to help companies make informed decisions
The US has introduced a new round of Trump tariffs, keeping tariff pressure in place after the previous temporary 10% global duties expired on 24 July 2026. For many major economies, the headline rate has not changed; the bigger shift is that the tariffs now sit on a more durable framework, with some partners facing higher 12.5% rates.
The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
The blockage of the Strait of Hormuz, a consequence of the US/Israel-Iran war, has emerged as the defining economic disruption of 2026. The impact extends beyond energy markets: rerouted shipping, airspace restrictions and disrupted exports of petrochemicals and fertilisers have raised freight and input costs globally, reducing margins and exposing the depth of vulnerability in energy importing and trade-dependent economies.