This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Thailand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Thailand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Thailand report answers:
- How is the consumer mindset in Thailand changing? In Thailand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Thailand purchase decisions?
- Where and how do consumers shop in Thailand?
- What health-related activities do consumers in Thailand participate in?
- What megatrends should I focus on in Thailand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Thai consumers set to spend more on convenience
Convenience
In Bangkok, IKEA opens first city-centre store in Southeast Asia
Older generations have the means to invest in time-saving products and services
Thais aim to achieve a better balance between work and leisure
The ability to immediately obtain a product is key factor driving consumers to shop in-store
Gen Z value the ability to customise products when shopping online
Lack of time for cooking motivates consumers to order takeaway or dine out
Digital living
Line Man Wongnai seeks super app status
Thai consumers are digitally-savvy
More than half of respondents are willing to share their data to get personalised offers
Gen Z are the least likely to share their personal information
Social media becomes the top source of information for Thais
Share of consumers expecting more activities to shift online in future grows
Diversity and inclusion
Grab Thailand aims to empower female drivers with #WomenWelcome campaign
Thais tend to be more involved in social and political issues than their global counterparts
Two thirds of Thai consumers are open to new cultures
Two thirds of respondents purchase from trustworthy brands
Experience more
AWC caters to modern travellers with integrated experience app
Shopping and socialising top the list of leisure activities
Thais look for safety and relaxation when choosing travel destinations
Millennials most of all generations prefer tailored experiences
Personalisation
Homewares marketplace NocNoc uses AI to develop personalised service
Thais are more willing to share their data to get personalised offers
Half of Gen Z respondents claim they like to be distinct from others
Premiumisation
Brownie House caters to demand for premiumisation in sweet snacks
Consumers seek uniqueness and simplicity
Thais prefer to know what they are buying, making clear product communication essential
Consumers are paying closer attention to health attributes in food and drink
Pursuit of value
Central Retail Corp launches new low-cost wholesale model
Thai consumers seek more ways to economise
Consumers are hit by the cost-of-living crisis
Repurposing movement gains traction
Gen Z are the most likely to reduce spending on products and services
Shopper reinvented
“Tech-enabled” coffee chain Flash Coffee plans major expansion
Celebrity endorsements are held in high regard
Most products still purchased in-store, with notable exception of toys and travel
Nearly half of Thai respondents follow companies on social media
Millennials are most likely to buy something on social media
Sustainable living
Secondlifeasia aims to reduce e-waste by prolonging device usage
Conscious consumerism is on the rise
Younger consumers are more inclined to follow conscious consumerism principles
Reducing plastic use remains at the top of the list of green activities
Wellness
Sappe targets Gen Z with innovative mood-related functional waters
Holistic wellness gains traction
Higher vitamin consumption remains a legacy of COVID-19
Health takes centre stage in consumer priorities
Leverage the power of megatrends to shape your strategy today
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!