This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the United Arab Emirates.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in United Arab Emirates report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in United Arab Emirates report answers:
- How is the consumer mindset in United Arab Emirates changing? In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in United Arab Emirates purchase decisions?
- Where and how do consumers shop in United Arab Emirates?
- What health-related activities do consumers in United Arab Emirates participate in?
- What megatrends should I focus on in United Arab Emirates (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Convenience will be a key factor in buying decisions going forward
Convenience
New meal plan focusing on gut health launches in the UAE
The UAE’s youthful population will pay to save time
Consumers seek more flexible work and mobility solutions
Shoppers like to browse in-store for new ideas
Online shoppers enjoy the flexibility of e-commerce
Meal kits make life easier for Baby Boomers
Digital living
myZoi rolls out the UAE’s first inclusive digital wallet
Busy UAE residents rely on home-delivered meals
Consumers pay more attention to issues of data privacy
Young people are happy to share data in exchange for targeted offers
Consumers are guided by friends and family when making purchasing decisions
UAE residents expect more face-to-face interactions in future
Diversity and inclusion
Emirati citizen successfully launches campaign to include Arabic menus in cafés
UAE consumers are more community-orientated than their global peers
Millennials tend to be the most benevolent
The UAE’s multicultural community values inclusivity
Mindful consumerism is on the rise
Experience more
Arabian Adventures launches exclusive private dining experience in the Dubai desert
The UAE’s experience economy is highly valued by consumers
Relaxation remains the primary travel motivation
Consumers expect stores to provide engaging and personalised experiences
Personalisation
Yango rolls out Yasmina smart speakers with bilingual AI assistant
Consumer experiences become more personalised and tech-driven
UAE residents are keen to express their individuality
Premiumisation
UAE-based Coffee Planet launches new premium RTD Coffee
Millennials seek exclusivity through customisation
UAE residents are generally confident about their financial situation
Consumers are attracted to healthy and organic ingredients
Pursuit of value
Circular fashion set to evolve with the merger of Best Kept Shared with Bazaara
Young consumers use tech to enhance the shopping experience
Most shoppers are still worried about rising prices
The repurposing trend gains momentum
Shoppers are keen to maximise value
Shopper reinvented
New beauty editorial and e-tail app Nour aims to inspire and educate consumers
Shoppers demand transparency and authenticity from brands
Consumers enjoy the omnichannel experience
UAE residents are keen to engage with brands via social media
Young consumers embrace social commerce
Sustainable living
World’s largest vertical farm opens in the UAE
UAE residents have a strong sense of community
Only a minority of consumers practise recycling
Reducing plastics use is the most important environmental priority
Shoppers take greater account of brand values
Recyclable packaging is deemed the most sustainable
Wellness
Sharjah Coop launches protein-rich organic milk under the Meliha brand
Massage is the most common way to beat stress
Consumers take a greater interest in holistic health
UAE residents remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today
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