• Delivery accounted for 22% of total global consumer foodservice spending in 2025
• Delivery is expected to surpass USD1 trillion by 2029
• Beverage innovation transforms competition in Asia and North America

Delivery continues to accelerate its share of the global consumer foodservice market, accounting for 22% of total spending in 2025 compared to 9% in 2019, according to market intelligence company Euromonitor International.

The shift reflects rising demand for convenience, increased digital adoption and younger consumers favouring off‑premise formats.

Euromonitor International’s World Market for Consumer Foodservice 2026 report shows the global foodservice industry reached USD3.36 trillion in 2025, a 4% increase year‑on‑year despite ongoing cost‑of‑living pressures. Asia Pacific remained the largest regional contributor, representing 40% of global foodservice sales.

Nik Allen, head of global insights for consumer foodservice at Euromonitor International, said: “Consumers crave convenience but remain deeply value‑minded. While delivery continues to expand and younger demographics embrace digital fulfilment, operators must balance affordability with innovation. Emerging markets offer clear opportunities, but competitive pressures are rising across all regions.”

Delivery tug of war between convenience and fees 

As the most dynamic and optimistic fulfilment channel within consumer foodservice, delivery is expected to surpass USD1 trillion by 2029.

One of the most defining forces is digitalisation, with Even as consumers grapple with fee fatigue, online fulfilment has effectively entrenched itself in consumers’ lives.

Delivery fees have risen from 9% in 2019 to 14% in 2025. Even so, first-party and third-party players are exploring creative ways to justify these rising costs and push towards long-term operational solvency and consumer trust.

Emerging markets drive global momentum

The world’s fastest‑growing foodservice markets in 2025 were Turkey (+32%), Egypt (+27%) and Nigeria (+19%), underpinned by expanding young population and increasing discretionary spending. This growth was further driven by rapid expansion of limited-service formats and rising adoption of digital delivery.

In Asia Pacific, China, India and the Philippines remained high‑growth markets. China’s beverage‑led expansion is particularly notable, with coffee and tea specialists adding 73,000 outlets since 2020, intensifying competition and driving down average ticket prices. 

Beverage innovation, loyalty 2.0 and the rise of local flavours drive growth

Global specialist coffee and tea shops reached USD133 billion in 2025 and is projected to grow by 5% CAGR over the next five years.

Continuous beverage innovations are reshaping competitive landscapes particularly in Asia and North America. This includes developing hyperlocal flavours and wellness-forward menu claims, which continue to influence global development strategy, reflecting a consumer increasingly motivated by novelty, functionality and authenticity.

Loyalty programmes are also evolving from transactional rebates into personalised, experience-driven ecosystems in beverage scene, strengthening long-term engagement in an increasingly crowded digital environment. Brands are focusing on exclusivity, tailored rewards and seamless digital experiences to retain customers in an increasingly competitive market.

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