Nik Allen Sr Analyst
chicago
English
About Nik
Nik is a researcher in food and drinks for the US, assessing market sizes, brand shares, and general trends in consumer and company behaviour.
Expertise
Nik comes to Euromonitor with years of experience in the alcoholic drinks industry, focused on production, innovation and strategy. He translates his expertise in supplier, producer, and consumer trends in the beer industry to fmcg spaces overall. Nik previously worked in beer and yeast production, diversifying his expertise between quality control, innovation, technical sales, logistics, and process improvement.
Recently Published Work
Finding White Space in the Modern Soft Drinks Landscape
25 Apr 25"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?
Nik Allen
Top Drink Trends at the IFT FIRST Conference
11 Aug 23As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.
Nik Allen
Top Three Drinks Trends from the National Restaurant Association Show
9 Jun 23The 2023 National Restaurant Association (NRA) Show brought together companies and foodservice operators to showcase the latest trends in the food and drinks industry. With the COVID-19 pandemic still in the memory of many, the show was a vibrant way to look into the future of foodservice and drinks in general.
Erwin Henriquez