Nik Allen Sr Analyst
chicago
English
About Nik
Nik is the Global Insight Manager for EMI's Consumer Foodservice system, providing guidance and narrative on global, local, and cross-industry teams as they relate to restaurants, bars, and cafes as well as food and beverage trends overall. In addition to sharing actionable insights within the foodservice landscape, he is interested in best practices in industry outreach, activating total portfolio for existing clients, and identifying product opportunities for potential commercial successes.
Expertise
Nik comes to Euromonitor with years of experience in the foodservice and alcoholic drinks industries, focused on production, innovation and strategy. He translates his expertise in supplier, producer, and consumer trends in the beer industry to fmcg spaces overall. Nik previously worked in packaged food and beverage research for North America, as well as industry work within fmcg, specifically beer and yeast production, diversifying his expertise between quality control, innovation, technical sales, logistics, and process improvement.
Recently Published Work
The New Nosh: Differentiation in the Peak Calorie Era
30 Oct 25The global FMCG outlook looks to be at an inflection point, with rising input costs, demographic shifts, and the advent of GLP-1 agonists signalling a plateau in global food and beverage consumption. Just as manufacturers are grappling with how to succeed in this shifting landscape, the need for foodservice operators to pivot to new consumer demands is essential. Menus cannot only meet the bare minimum proposition of affordability so how can owners creatively accommodate the nutritional needs of an increasingly wellness-driven populace?
Nik Allen
Finding White Space in the Modern Soft Drinks Landscape
25 Apr 25"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?
Nik Allen
Top Drink Trends at the IFT FIRST Conference
11 Aug 23As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.
Nik Allen