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Driven by factors such as shifting economic power and changing consumer values, the industry is poised for further growth despite challenges from legislative uncertainties and consumer price sensitivity.
As shifting consumer priorities drive demand for protein beyond traditional sports and fitness nutrition, women now account for 51% of consumers seeking to boost their protein intake.
The illicit e-vapour market is valued at 47 million litres, equivalent to 605 billion sticks and accounts for three-quarters of total e-vapour volume globally.
The global economic growth rate is expected to drop from 3.1% in 2024 to 2.9% in 2025 due to conflicts, unforeseen climate events and the impact of US tariffs.
The global economy faces renewed shocks in 2025 after a brief period of stabilisation.
Southeast Asia is the largest and fastest-growing export destination for Chinese goods, with imports reaching USD587 billion, a 12% year-on-year increase in 2024.
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