The market is dominated by domestic suppliers, as imports account for 9.0% of total market size in 2024. Households drive market demand, with household spending representing 55.1% of total demand in 2024. Italy has the sixth largest market size for soft drinks regionally, with demand reaching USD8.0 billion in 2024. Coca-Cola HBC Italia Srl is the largest company in Italy, generating 16.4% of the industry’s total production value in 2024. The industry is fragmented, with the top five companies generating 41.9% of total production value in 2024. The total number of companies decreases in 2024, to 1,524 units. The costs of the industry increase by 4.8% in 2024, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 9.4% of production value in 2024, the 10th highest regionally. The industry’s exports share increases in 2024 to 22.7% of total production output. With production value of USD7.4 billion, Italy accounts for 10.1% of the Western Europe total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Soft Drinks in Italy: ISIC 1554. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Soft Drinks in Italy: ISIC 1554 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Food, Beverages and Tobacco in Italy report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
This report answers:
- What is the turnover of the Food, Beverages and Tobacco?
- How the Food, Beverages and Tobacco will perform in the future?
- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Soft Drinks in Italy: ISIC 1554
HEADLINES
MARKET OVERVIEW
Food, Beverages and Tobacco
This is the aggregation of food, beverages, and tobacco products.
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