Retail value sales of consumer electronics are predicted to grow at a 3.3% CAGR over 2025-2030, despite the uncertainty caused by tariffs looming large. Growth is being driven by the rise of affordable premium products, the growing influence of new Chinese brands and increasing demand for personalisation and sustainability.
This report comes in PPT.
Global retail value sales of consumer electronics are projected to exceed USD888 billion in 2025, with volume reaching 2.95 billion units as sales continue their recovery from a post-pandemic dip.
Sales of consumer electronics are expected to grow at a 3.3% CAGR (2025-2030) in value terms, outpacing volume growth at 2.7% CAGR despite the uncertainty caused by tariffs looming large.
Apple and Samsung retain leadership through innovation and brand loyalty especially among affluent consumers in developed markets. New challengers such as Transsion and Anker are gaining share in price-sensitive markets while new entrants are entering the wearables market.
Asia Pacific will remain the largest and fastest-growing region, led by mobile-first consumers in China and India. Demand will be shaped by affordability, personalisation and sustainability and the onslaught of brands that develop products for the local markets.
E-commerce is now the dominant growth channel, enabling new brands to scale quickly through direct-to-consumer models, livestreaming and influencer-led marketing. Brands can be exposed to much wider consumer demographics across all markets.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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