Snacks face a variety of evolving challenges making sustained value growth increasingly difficult to achieve. With this dynamic environment expected across the forecast, it becomes more important that strategies are well defined and adaptive to the ever-changing consumer landscape. And despite high levels of shifting geopolitical risks (eg tariffs), snacks’ 2025-2030 retail forecast appears promising with both value and volume sales elevated compared to the prior five-year historic CAGR.
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Snacks is expected to post CAGRs of 5.0% (value) and 1.6% (volume) over 2025-2030 supported by manufacturers’ realignment efforts to meet modern consumer value demands, enhance production agility and adopt technologies to support demand fulfilment.
In 2025, 27% of global consumers say they try to save money on food according to Euromonitor’s Voice of the Consumer: Health and Nutrition 2025 Survey (n=21,207). With consumers increasingly wary over costs, snack manufacturers are pushing to enhance value propositions to prevent product trades among other concerning actions.
Consumers are accepting that private label brands are no longer inferior to brands but instead are accessible and valuable offers to stay in the category. Niche, local and celebrity-backed brands are delivering new solutions to modern consumer needs. And strong brands are undergoing upbranding efforts to maintain their mass consumer appeal and market position.
All Passport-tracked snacks channels saw dollar growth in 2024. E-commerce and discounters’ time and price savings led retail share gains at the expense of convenience stores, supermarkets and hypermarkets. In 2025, the former two, along with warehouse clubs and other non-grocery retailers are anticipated to lead global value growth.
Amidst a developing global trade war (eg US-induced tariffs), evolving public health policies and other legislative advances set to impact snacks over the forecast period, snack manufacturers will be challenged on their adaptive capacity in an increasingly complex and uncertain compliance and operating environment.
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