Top Five Trends in Snacks

Delivery

This report comes in PPT.

Key Findings

Consumer values remain in flux as cost burdens linger

As consumer habits continue to evolve, due to financial pressures, manufacturers should nurture deeper customer connection and progress on true consumer value priorities in effort to secure their brands’ value propositions and overcome barriers to purchase.

The industry is seeking new ways to stay relevant

As the industry faces a growing challenge from a decline in snacking occasions and tightening regulations, snack players are seeking out white spaces to solidify and expand brand permanence, enhance usability, and ensure snacks are well positioned for future growth.

As AI adoption grows, consumer interests must be addressed

AI’s promise to improving business operations is one of many techno-optimistic traps that could hamper future industry growth. As AI expands in the snacks industry, manufacturers must establish a balance in tech and consumer-driven actions.

The fundamental role of flavour in snacks has room for development

With taste a top value driver in snacks, manufacturers have the opportunity to drive greater value through more detailed, personalised and beneficial flavour pairings – with the potential to grow across category and culture.

Manufacturers must ensure operational integrity

In a politically charged global society, manufacturers must have greater consideration of how consumers decode marketing communications and perceive their actions, or inactions. Striving for positive tonality, rooted in the ethos of the brand and company, will ensure a strong reputation.