Toyota Motor Corp leads the global market, selling almost 10 million automobiles in 2024. Although it manufactures locally in the US – its millionth hybrid has just rolled off the production line at its Princeton, Indiana, plant, for example – as with all foreign automakers operating in this country, President Trump’s tariffs could make life more difficult. On the sustainability front, Toyota continues to focus on hybrids as well as exploring the benefits of hydrogen fuel cell technology.
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Overview:
Euromonitor International's report on Toyota Motor Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Automotive and Mobility market and the global economy. Company and market share data provide a detailed look at the financial position of Toyota Motor Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toyota Motor Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Toyota Motor Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Automotive and Mobility research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
Toyota Motor Corp’s global footprint
Toyota’s sales decline in Japan and China
Toyota continues to have a clear bias towards hybrids
Toyota developing its line-up of BEVs
New bZ7 unveiled at Auto Shanghai 2025
Woven by Toyota’s Arene platform to be used in the all-new RAV4
Toyota sees a future for hydrogen as a clean fuel
Toyota unveils next-gen fuel cells at International Hydrogen & Fuel Cell Expo in Tokyo
BYD makes gains as traditional automakers lose share
Toyota dominates global HEV sales
Key categories and markets
Key brands
Toyota planning to go beyond net zero
Toyota going local with investment in US battery plant
Toyota launches its first PHEV minivan models in Japan
Asia Pacific will drive sales, with India likely to see dynamic growth
SUVs and crossovers a key component of Toyota’s sales
Pick-ups dominate sales in most leading countries
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Automotive and Mobility
All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.
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