The market is dominated by domestic suppliers, as imports account for 3.9% of total market size in 2024. Households drive market demand, with household spending representing 58.7% of total demand in 2024. China has the largest market size for toys and games regionally, with demand reaching USD12.2 billion in 2024. Sony Corp is the largest company in China, generating 8.8% of the industry’s total production value in 2024. The industry is fragmented, with the top five companies generating 21.3% of total production value in 2024. The total number of companies decreases in 2024, to 111,158 units. The costs of the industry decrease by 11% in 2024, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 5.3% of production value in 2024, the 12th highest regionally. The industry’s exports share decreases in 2024 to 73.1% of total production output. With production value of USD38.9 billion, China accounts for 79.1% of the Asia Pacific total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Toys and Games in China: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in China: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Household Goods in China report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
This report answers:
- What is the turnover of the Household Goods?
- How the Household Goods will perform in the future?
- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Toys and Games in China: ISIC 3694
HEADLINES
MARKET OVERVIEW
Household Goods
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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