COMPETITIVE LANDSCAPE
Wabro SA expands following Hasbro exit amid currency volatility
The competitive landscape of traditional toys and games in Argentina is highly fragmented, with the top five global companies accounting for 19% share of value sales in 2024, a figure lower than the Latin America average. Concentration decreased between 2019 and 2024, as the top five global companies accounted for 24% value share at the beginning of the review period.
Dimare expands share with construction toy success
In 2024, the majority of participants in traditional toys and games experienced a downturn in sales in real terms, although some managed to mitigate the steepest declines. Dimare SA was able to significantly expand its share and gain two competitive positions to rank second, capitalising on its well-established presence and iconic brands such as Blocky and Rasti.
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
Recent developments in traditional toys and games in Argentina include the January 2025 introduction of new plush toys from The Monsters series. The toys were originally designed by Kasing Lung and are distributed by Pop Mart.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional Toys and Games in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional Toys and Games in Argentina?
- Which are the leading brands in Traditional Toys and Games in Argentina?
- How are products distributed in Traditional Toys and Games in Argentina?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Argentina?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Traditional Toys and Games in Argentina - Category analysis
KEY DATA FINDINGS
Weakened disposable incomes and rising preference for digital content pressurise category
Baby and infant remains resilient in face of economic downturn and digital migration
PlayStation Plus discounts impact traditional toys and games
Dimare SA innovates with City Ball to counter competition
Deadpool & Wolverine film boosts related action figure sales among kidults
Baby and infant to continue to lead traditional toys and games
Kidult trend and film releases to influence traditional toys and games
Cheap imports challenge local manufacturers
Wabro SA expands following Hasbro exit amid currency volatility
Dimare expands share with construction toy success
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
Traditional toys and games stores remains leading distribution channel
Grocery retailers lose share as government programme ends
Toys and Games in Argentina - Industry Overview
Inflation drives value growth, but kidult trend supports overall sales
Video games displays strong value growth amid inflation
Adults' nostalgia boosts traditional toys and games and popularity of esports
Dimare updates designs to appeal to modern consumers
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional Toys and Games
- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional Toys and Games research and analysis database.
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