The competitive landscape of traditional toys and games in Argentina is highly fragmented, with the top five global companies accounting for 19% share of value sales in 2024, a figure lower than the Latin America average. Concentration decreased between 2019 and 2024, as the top five global companies accounted for 24% value share at the beginning of the review period.
In 2024, the majority of participants in traditional toys and games experienced a downturn in sales in real terms, although some managed to mitigate the steepest declines. Dimare SA was able to significantly expand its share and gain two competitive positions to rank second, capitalising on its well-established presence and iconic brands such as Blocky and Rasti.
Recent developments in traditional toys and games in Argentina include the January 2025 introduction of new plush toys from The Monsters series. The toys were originally designed by Kasing Lung and are distributed by Pop Mart.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See all of our definitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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