PROSPECTS AND OPPORTUNITIES
Positive outlook for traditional toys and games due to border reopening
Value sales of traditional toys and games are expected to record further growth over the forecast period, especially as the border between Hong Kong and mainland China has reopened. With the border closed for an extended period during the pandemic, the Hong Kong market was impacted by a decrease in tourism and a reduction in cross-border trade.
“Kidult” demand will lead to increase in crossover events between toys and mainstream retail
In recent years, traditional toy brands have become the focus of collaborations with mainstream retail categories such as beauty and fashion. This is due to the “kidult” demographic (mainly comprising generations Y and Z) entering the workforce, and thus having higher disposable incomes to purchase these products and a greater willingness to buy them.
Physical stores more important as interactive and unique experiences attract customers
Despite e-commerce retaining considerable share within the category, there has been a shift back to traditional toys and games stores in Hong Kong. Many local toy consumers have gravitated back towards physical stores due to a combination of the relaxation of mask restrictions and the gradual attitude of “living with the virus” in the city.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional Toys and Games in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional Toys and Games in Hong Kong, China?
- Which are the leading brands in Traditional Toys and Games in Hong Kong, China?
- How are products distributed in Traditional Toys and Games in Hong Kong, China?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Hong Kong, China?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Traditional Toys and Games in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Science/educational continues to gain popularity with local consumers
Digitalisation of play increasingly important in all traditional toys and games
Blind collectables continue to draw in new audiences
Positive outlook for traditional toys and games due to border reopening
“Kidult” demand will lead to increase in crossover events between toys and mainstream retail
Physical stores more important as interactive and unique experiences attract customers
Toys and Games in Hong Kong, China - Industry Overview
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
DISCLAIMER
The following categories and subcategories are included:
Traditional Toys and Games
- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
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This report originates from Passport, our Traditional Toys and Games research and analysis database.
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