The Voice of the Consumer: Lifestyles Survey reveals key shifts in consumer values, spending habits and sentiment over the past year. It highlights rising uncertainty, evolving brand loyalty, weakened in-person connections, the growth of generative AI (GenAI) and a reimagined view of luxury.
Delivery
This report comes in PPT.
Key findings
Rising global uncertainty drives long-term financial worries
Rising geopolitical and economic anxiety is driving consumer uncertainty. While in 2022-2023, in the heightened inflationary environment, consumers were worried about their everyday expenses, in 2025, consumers are additionally worried about their long-term financial conditions.
Waning consumer trust undermines brand loyalty
Amid global turbulence and uncertainty, consumer trust is declining, and brand loyalty is amongst the first to suffer. According to the Euromonitor’s Voice of the Consumer: Lifestyles Survey 2025, only 26% of global consumers regularly seek strong or well-known brands, reflecting a drop from 2024.
Digital shift weakens real-life connections
As more interactions shift online, real-life connections are weakening, despite consumers placing a high value on time with loved ones. Fewer people feel they are balancing their digital and offline lives well. Brands that blend physical and digital engagement while ensuring data transparency are best placed to serve consumers and build trust.
Generative AI reshapes consumer engagement
Consumer reliance on generative AI surges. While AI offers a comprehensive, aggregated view of online insights, its bias towards mainstream outcomes challenges businesses to deploy tailored marketing strategies that highlight unique brand strengths and differentiate niche perspectives.
Luxury redefined: From investment to lifestyle enhancements
The luxury landscape is rapidly evolving as consumers shift from seeing luxury as a mere investment to demanding lifestyle-enhancing qualities. This transformation offers growth potential for brands that diversify into homewares, wellness and beauty.
Our expert’s view of Consumer Insights in 2025
Key findings
Crossroads of uncertainty: Financial decline, political unrest and the pursuit of ease
Top five trends in Consumer Lifestyles
Top five trends uncovered
Global turbulence sparks consumers’ uncertainty
Taco Bell’s new app helps customers tailor their orders to a specific budget
Swiggy and HDFC: Unlocking growth through co-branded credit innovation
Unlocking growth opportunities through segmentation
Navigating loyalty challenges through meeting consumer values
Lidl joins forces with Disney to boost loyalty and customer perks
Lookfantastic debuts in physical retail to offer its customers an enriched experience
Growth opportunities in shifting loyalty: Trust, value and strategic partnerships
Shifting towards online: Eroding real world connections
Cross-platform e ngagement: The Fediverse and Meta's Threads integration
Meta Horizon Workrooms: R emote o ffice r eimagined
Opportunities in the digitalisation era lie in combination
GenAI is revolutionising consumer decision-making
Burberry’s AI-driven chatbots provides personalised recommendations and styling tips
Ask Layla: Taking traveller personalisation and marketing to a new level with GenAI
Opportunities lie in simplifying the path to purchase with GenAI
Reinventing luxury by converging style and purpose
Patagonia’s positioning as sustainable luxury: “Buy Less, Demand More”
Remedy Place launched as world-first social wellness club with human connection at its core
Unlocking luxury opportunities in everyday value
Our expert’s view of Consumer Insights in 2025
Future implications
Opportunities for growth
Overview of Voice of the Consumer: Lifestyles Survey
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