Despite strong e-commerce growth, offline retail remains important in consumer electronics. Many consumers still prefer to see and try products before purchasing. Stores are evolving into experience hubs that offer showrooming, product demonstrations and expert advice. Within an increasingly omnichannel ecosystem, offline and online channels operate in a complementary way, although e-commerce continues to grow faster.
Delivery
This report comes in PPT.
Key findings
Portable consumer electronics drive global industry growth
Global retail value sales of consumer electronics reached USD892 billion in 2025, with volume totalling 2.94 billion units. Portable consumer electronics dominates the industry in volume terms, accounting for 79% of total sales, and remains the fastest growing category across most markets.
Value-led growth to shape consumer electronics outlook
Consumer electronics sales are projected to expand at a 3.3% CAGR between 2025 and 2030 in real value terms, outperforming volume growth, at a CAGR of 2.5%. This divergence reflects gradual value upgrading and pricing dynamics, even as market conditions remain influenced by persistent uncertainty linked to looming tariffs and ongoing trade tensions.
Offline relevance sustained through showrooming behaviour
In particular in Latin America and the Middle East and Africa, consumers prefer to see and try products before purchasing, while offline stores are evolving into experience hubs that support showrooming – blending physical exploration with online conversion.
Asia Pacific remains the largest and fastest growing market
Asia Pacific will remain the largest region and the most significant contributor to growth, driven by mobile-first consumers in China and India. Demand will be shaped by affordability, personalisation and the rapid expansion of brands developing products tailored to local market needs.
E-commerce shifts towards social commerce to drive sales
Asia Pacific leads global e-commerce growth, driven by social commerce. The expansion of live commerce and specialised platforms such as Douyin and Kuaishou is accelerating engagement and sales among younger consumers.
Key findings
Consumer electronics sales expected to grow despite economic uncertainty
Strong forecast growth projected despite economic uncertainty
Mobile-first dominates, with some markets telling a different story
Mobile devices lead in Asia Pacific, while affluent markets invest in experiences
Digital natives are creating opportunities for brands to innovate and gain sales
E-commerce is the new engine of retail sales but offline is still important
Offline retail plays an important role in the omnichannel journey
Specialist retailers offers the chance for brands to justify the higher price tag
Consumers tend to buy bulky devices like TVs from offline channels
An in-store visit can validate the decision to buy a higher priced model
Case study: Best Buy transforming stores into experience-led retail hubs
Case study: Xiaomi’s new retail model strengthening offline growth
Retail e-commerce reinforces convenience as a competitive advantage
Convenience is the key enabler for the rise of e-commerce
Mobility powers APAC growth while affluent regions invest in premium experiences
Retail e-commerce consolidates leadership in portable consumer electronics
Ranking shifts reflect the rise of content driven commerce
Case study: Douyin reinforcing social commerce leadership in China
Case study: Alibaba strengthens consumer electronics through ecosystem integration
E-commerce continues to reshape consumer electronics retail
Recommendations and how to win in consumer electronics
Our expert’s view of consumer electronics in 2025
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
See all of our definitionsNEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!