Dubai
English, Urdu
Amna is a Consultant at Euromonitor International, based in Dubai. She works on research covering the beauty, health, fashion and luxury industries, with a core focus on the Middle East and North Africa, and additional geographic coverage including Turkey and Pakistan, amongst other countries.
She advises clients across her focus industries on topics ranging from health and wellness, understanding government agendas, consumer trends and business strategy planning. Prior to her career at Euromonitor, she worked in market research and also for Etisalat, and the Dubai International Film Festival.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Beautyworld Middle East is the largest international trade fair for beauty, fragrance, hair, and wellness in the region.