PROSPECTS AND OPPORTUNITIES
Recovery of cigars and cigarillos depends on the expected rebound of inbound tourism
Volume sales of cigars and cigarillos are projected to grow in Thailand over the forecast period. While the number of international tourists is expected to decline slightly in 2025, a recovery in the following years is anticipated as global travel continues to rebound.
Cigars to continue to be seen as a luxury product
Cigars will most likely retain their positioning as a premium product in Thailand during the forecast period. The target audience for cigars is an affluent niche for whom price rises stemming from higher taxes can be more easily absorbed, especially amongst avid collectors.
Fine cut tobacco becomes a cheaper alternative to consumers suffering from increasing cigarette prices
Local fine cut tobacco continues to be widely consumed in Thailand, accounting for more than half of category volumes. Despite the ongoing legal ban on online tobacco sales, these products are still actively promoted and sold through various digital platforms, where they attract significant attention and engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Thailand?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Thailand?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Thailand?
- Which category is the most heavily taxed in Thailand?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Thailand?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Thailand - Category analysis
KEY DATA FINDINGS
Cigars and cigarillos takes a hit due to heavy reliance on tourism
Consumers are still sensitive to pricing
Specialist stores remain key distribution channel given the category’s niche and premium status
Recovery of cigars and cigarillos depends on the expected rebound of inbound tourism
Cigars to continue to be seen as a luxury product
Fine cut tobacco becomes a cheaper alternative to consumers suffering from increasing cigarette prices
Tobacco in Thailand - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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