PROSPECTS AND OPPORTUNITIES
Fine cut tobacco will continue to attract price-conscious consumers amid surging inflation
Cigarillos saw expansion between 2016 and 2020 due to their lower price compared to cigarettes. However, revised legislation in October 2021 led to a decline in volume sales.
Smoking tobacco set to enjoy steady growth in the coming years
In contrast to cigarillos, volume sales of smoking tobacco are expected to increase steadily across the forecast period. This will largely be due to the performance of fine cut tobacco, which constitutes around 90% of total smoking tobacco.
Shisha bars will continue to appeal to younger demographics, offering scope for growth
Although there are some dedicated pipe tobacco enthusiasts in Japan, the subcategory has an outdated image and is unlikely to attract a new consumer base in the future. In contrast, there is a steadily increasing popularity of water pipe tobacco, also known as shisha, particularly among younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Japan?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Japan?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Japan?
- Which category is the most heavily taxed in Japan?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Japan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Japan - Category analysis
KEY DATA FINDINGS
Ongoing decline for cigarillos, but fine cut tobacco continues to post positive performance
British American Tobacco Japan Ltd leads cigars and cigarillos, while Intercontinental Trading Corp leads smoking tobacco
Convenience stores remains the leading channel of sales of cigars and cigarillos, while food/drink/tobacco specialists leads smoking tobacco
Fine cut tobacco will continue to attract price-conscious consumers amid surging inflation
Smoking tobacco set to enjoy steady growth in the coming years
Shisha bars will continue to appeal to younger demographics, offering scope for growth
Tobacco in Japan - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age.
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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