Competitive Landscape
Jti Strengthens Leadership as Flavour Innovation Accelerates Shifts in Share
Cigars, cigarillos and smoking tobacco in Portugal remained moderately concentrated, with the top three companies—Japan Tobacco International Portugal Lda, Tabaqueira SA - Empresa Industrial de Tabacos SA and Imperial Tobacco Portugal SU Lda—accounting for 72% combined share by sticks volume in 2025. JTI increased its share from 33% in 2020 to 34% in 2025, while Tabaqueira and Imperial Tobacco Portugal both saw marginal declines or stagnation in their respective shares.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Portugal?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Portugal?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Portugal?
- Which category is the most heavily taxed in Portugal?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Portugal?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Portugal - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Cigars, Cigarellos and Smoking Tobacco Face Decline
Jti Responds to Price Sensitivity with Affordable Pack Launches
Cross-Format Adoption Reshapes Nicotine Consumption Patterns
Nicotine Pouches to Attract New Users as Traditional Options Lose Ground
Smoking Tobacco Set to Continue Leading Despite Decrease
Jti Strengthens Leadership as Flavour Innovation Accelerates Shifts in Share
Small Local Grocers and Forecourt Retailers Sustain Sales Amid Margin Pressure
Nicotine in Portugal - Industry Overview
2025 Developments
Key Data Insights
Nicotine Faces Decline Due to Growing Price-Sensitivity
Value-Driven Switching Occurs Amid High Living Costs
Heated Tobacco Accelerates with Innovative Launches
Companies to Drive Adoption of Modern Nicotine Formats as Regulation Tightens
Eu Tax Reforms Expected to Reshape Portugal’S Tobacco Market
Philip Morris Drives Innovation to Secure Share Gains
British American Tobacco’S Momentum Accelerates in Next-Generation Nicotine
Tobacco Specialists and Forecourt Retailers Sustain Channel Leadership with Wide Brand Choice
Health Awareness, Sustainability and Flavour Variety Emerge as Innovation Drivers
Philip Morris International and Imperial Brands Introduce Targeted New Products
Strategic Launches Deliver Measurable Gains in Share and Portfolio Breadth
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Point-Of-Sale Display Bans
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
-
- Cigars
- Cigarillos
-
- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!