Volume sales of cigars and cigarillos are expected to continue falling at a moderate pace during the forecast period overall. This decline is, nonetheless, expected to be slower in comparison with the decline predicted for cigarettes.
Following the success of Villiger Mini cigarillos, the demand for cigarillos is predicted to remain supported by a rise in the popularity of flavoured variants which is allowing brands to create a distinct positioning. Villiger continued to expand its assortment, with the launch of Villiger Long Red with a vanilla flavour and Villiger Long Green with a caipirinha flavour in early 2025, while the Manifesto cigarillo brand launched by GRE Trade in Germany in late 2024 is available in four flavours: caramel, chocolate, lemon and grape.
Cigars manufacturers are expected to retain their focus on special editions and premium cigars to create a closer bond with their core consumer base, notably through an emphasis on tobacco provenance. This is a trend that is likely to benefit Cuban cigars especially.
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Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsThis report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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