Consumer lending in 2024: The big picture
Consumer lending in India continued its robust upward trajectory in 2024, supported by the sustained growth of the country’s digital infrastructure, financial formalisation and increasing credit appetite among both salaried and self-employed individuals. As inflationary pressures eased in the second half of the year and employment improved in urban centres, local consumers demonstrated growing confidence in borrowing to meet lifestyle, utility and aspirational needs.
2024 key trends
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Lending industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Lending industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Lending in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Lending in India?
- What are the major trends key to understanding Consumer Lending in India?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Lending in India - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
Card lending remains resilient amid increasing credit adoption
Alternative lending strengthens foothold through innovation and partnerships
RBI’s proactive supervision redefines digital lending dynamics, while BNPL sees tighter regulations
What next for consumer lending?
DISCLAIMER
Consumer Credit in India - Category analysis
KEY DATA FINDINGS
Credit card lending remains dominant despite disbursal slowdown
Secured lending surges as lenders rebalance portfolios amid RBI tightening
FinTech’s recalibrate lending models amidst regulatory and funding challenges
Second-tier cities to drive next wave of credit card and consumer durable lending
Co-lending and embedded finance models to power future growth
Auto lending to witness renewed growth supported by policy and infrastructure
The following categories and subcategories are included:
Consumer Lending
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- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
- Mortgages/Housing
Consumer Lending
Aggregate of Consumer Credit and Mortgages/Housing. Gross Lending: The total value of loans advanced by institutions in a given year; data refers to single year only. Outstanding Balance: The collective amount owed by borrowers at the end of a given year; data refers to the cumulative impact of debt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Lending research and analysis database.
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