Consumer lending in 2024: The big picture
Consumer lending in Morocco is expected to maintain growth in both gross lending and the outstanding balance in 2024. Increases are anticipated for all types of lending, although card lending and durables lending are set to see the strongest increases.
2024 key trends
As inflationary pressure significantly eased in 2024, moving from 6.3% in 2023 to 1.
Government expands aid for housing to support consumers
Mortgages is expected to continue to account for more than half of overall gross consumer lending in 2024, and to maintain growth. The Moroccan government has initiated a new direct housing assistance programme to improve citizens’ living conditions.
BMCI joins forces with Al Amana to launch sustainable financing
In October 2024, BMCI introduced Morocco’s first inclusive and sustainable financing initiative by granting a MAD200 million loan to the micro-credit association Al Amana. Known as Inclusive and Sustainability Linked Financing (ISLF+), Al Amana must meet predefined environmental, social, and JuST transition objectives to benefit from reduced interest rates, technical assistance, and dedicated support from the JuST Institute.
What next for consumer lending?
Consumer lending in Morocco is expected to remain dynamic during the forecast period, with increases expected in both gross lending and the outstanding balance, driven by economic improvements, a boost to financial inclusion, and the modernisation of micro-finances. For instance, key stakeholders such as Attijari expect a further 25 point basis decline in interest rates in 2025 to support long-term socioeconomic development.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Lending industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Lending in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Lending in Morocco?
- What are the major trends key to understanding Consumer Lending in Morocco?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Lending in Morocco - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
Government expands aid for housing to support consumers
BMCI joins forces with Al Amana to launch sustainable financing
What next for consumer lending?
DISCLAIMER
Consumer lending in 2024: The big picture
2024 key trends
Government expands aid for housing to support consumers
BMCI joins forces with Al Amana to launch sustainable financing
What next for consumer lending?
DISCLAIMER
Consumer Credit in Morocco - Category analysis
KEY DATA FINDINGS
Higher-income group continues to dominate borrowing
Central Bank introduces secondary market for unpaid loans
Bugshan Automative Group plans new financial solutions
Secondary market for unpaid loans likely to support demand
Digitalisation will improve access to lending
Women may increasingly turn to microfinance institutions
The following categories and subcategories are included:
Consumer Lending
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- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
- Mortgages/Housing
Consumer Lending
Aggregate of Consumer Credit and Mortgages/Housing. Gross Lending: The total value of loans advanced by institutions in a given year; data refers to single year only. Outstanding Balance: The collective amount owed by borrowers at the end of a given year; data refers to the cumulative impact of debt.
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This report originates from Passport, our Consumer Lending research and analysis database.
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