Chicago
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Erwin leads global research for the nicotine industry, concentrating on growth opportunities in reduced-risk categories and the overall nicotine landscape.
Erwin focuses on client engagement and nurturing client relationships, to drive research and insight. Clients from various industries benefit from Erwin's extensive knowledge of nicotine consumption, stimulants, and potential growth opportunities within the industry. Erwin further supports clients through scoping and opportunity assessment, as well as Passport usage demonstration for specific client questions. Erwin previously worked in sales for new business in Latin America, mainly in food and beverages and B2B.
The global nicotine industry is no longer defined by a single product or category. Structural forces are accelerating portfolio transformation, shifting consumer behaviour, and changing how value is captured.
The nicotine industry has traditionally depended on physical retail due to strict regulations and the impulse-driven nature of nicotine purchases. However, a quiet revolution is underway, changing how and where consumers purchase nicotine as they increasingly turn to new products like nicotine pouches, heated tobacco and e-vapour products.
Transformation remains the industry priority, driving growth in total nicotine units, despite a decline in cigarette volumes. The evolving and intricate nicotine landscape will continue to drive consumers to multiple product formats, and expand the significance of nicotine beyond combustion. Here are the main trends in the nicotine and tobacco industry.
The leading trade fair for tobacco products and smoking accessories.
The illicit e-vapour market is valued at 47 million litres, equivalent to 605 billion sticks and accounts for three-quarters of total e-vapour volume globally.